subject: Rights Managed Videos - Fuelling The Demand For Content [print this page] In this age of growing technological advancement and entertainment finding its way into the mobile phones of individuals, the demand for content is at an all time high. Most cable television channels, the internet and other such visual media are on the constant look out for content. This has placed those owning such content in an advantageous position as buyers of such content are willing to pay any price to get them. However, piracy is equally rampant and many a time original content is quickly duplicated to be seen across the globe within no time leading to a lot of loss to owners of such content. Video rights management or the rights to manage video content is thus becoming an important holding.
Both buyer and seller of video content are thus looking for a common platform where they can transact their business legally and get their rightful share. The ecommerce market place has emerged as the best option for both parties and here you have buyers from cable television, cellular companies and internet video all jostling to get original content in the quickest possible time so that they can get the first mover advantage in showcasing specific content.
Media buyers of rights managed videos can look for the videos of their choice at such platforms while remaining anonymous to their potential sellers. They can also contact the sellers directly to negotiate for any particular clip they like from the selection available and conclude the transaction online. The common platform also enables buyers to share specific clips within their group before taking a decision and this can be done in real time so that decisions can be taken quickly.
Such a platform has come as a boon for editors of programs as they can start work on new projects well in advance and make initial preparations well before time. From the seller's perspective, the rights management for the videos becomes a lot easier. They can contact interested and serious buyers of content directly and do not have to go through any middlemen. They can also pursue selling content through aggressive email campaigns by attaching clips to their potential buyers. Depending on what has been requested or searched by media buyers, they can get to know the popularity of titles and can therefore source more of the same to be sold at a hefty premium.
To summarize, in an age where content is still the king, it is necessary to have a platform which encourages easy and ethical as well as legal distribution of rights managed videos for the mutual benefit of both buyer and seller. Ultimately the consumer also is the beneficiary as he gets to see original content in great clarity and without any compromise on quality.
