subject: Qualitative Research and Field Work Agency in Middle East [print this page] Qualitative Research and Field Work Agency in Middle East
Qualitative research is a method of inquiry appropriated in many different academic disciplines in the field of market research. In the olden days 'qualitative research was used only to refer to a discipline of anthropology or sociology. Qualitative research is only used to collect information in particular cases. In other words qualitative research means a collection of non-numerical data or explanation based on graph or source of data. In many qualitative research methods data is coded carefully and reliably.
Market research is an organized effort to collect information about market or customers. This term is commonly used in place of marketing research. In market research we gather the information and key factor of competitor. Quantitative research is the systematic way of collecting information about individual or organization with statistical and analytical methods and techniques. In market research we collect information about what people need or believe. How to market your product, what marketing strategies one should use for marketing there product.
Marketing researchers are responsible for providing relevant information and they are more involved in marketing decision. In market research questions are asked about market structure and competitors, economy and trends. Advertising research is specialized form of market research.
Market research involved problem identification and problem solving research which may include short and long term forecasting and business trends.
Qualitative marketing research - generally used for exploratory purposes - small number of respondents - statistical significance and confidence not calculated - examples include focus groups, in-depth interviews, and projective techniques.
People who are interested in pursuing ethnography as a career should start by studying cultural anthropology. If possible, they should take fieldwork opportunities when they arise in school, to see whether or not ethnography is something that they enjoy doing. A good ethnographer is able to calculate statistics, rapidly pick up new languages, and instantly assess a range of situations. Above all, ethnography is about observation and cataloging, and written communication skills are a strong asset for someone interested in this academic field. In the field or market research it usually involves home visits, accompanied shopping and product preparation viewing In Saudi Arabia doing market research is complicated and hence finding the best agency is critical for good fieldwork Even while doing Market research surveys in UAE, India , Saudi Arabia or Middle East., Egypt or Sudan
Unboxed consulting is one such boutique agency that has a footprint across the region and are capable of conducting focus groups, in-depth interviews and Quantitative surveys. The conduct financial research, consumer research, usability testing, segmentation and product tests among other research methods. For more information visit www.un-boxed.me
