subject: The Basics of Obtaining Web Traffic From Using Google AdWords [print this page] The Basics of Obtaining Web Traffic From Using Google AdWords
You've probably seen Google Adwords more than you have realized but if you were asked what AdWords is really about, would you be able to answer that question thoroughly? If not, then reading on will help greatly!
If you were looking up information on nature photography, for example you would very likely then type in the words nature' and photography' into the Google search input. Those words are called keywords and Google uses them as the basis to find information.
When you type in a search query, you should notice text ads that appear alongside related web pages that Google finds helpful. The advantage of this is that you are showing your advertisement to those who are genuinely interested in your product. And for the two below reasons, you are also spending much less than you would on print and radio/tv advertising:
1. Keywords are essential.
Google allows you to capitalize user interests by giving you the opportunity to show the user your advertisement for your product and/or service. The user is already interested about your line of business and therefore chances are good that he will read your ad.
Judging what keywords people will enter to look up information allows you to "hone in" to your target audience.
2. Pay only when they click through.
Another great aspect about Google AdWords is that the cost of advertising is brought down to very affordable levels. Typically, Google will only charge you when someone clicks on your ad.
Just how much is charged for every click? Only as much as you value a new viewer to your webpage. Google has implemented a bidding system to "sell" keywords where advertisers, just like you, will dictate how much a cost-per-click (usually abbreviated: CPC) on an ad will be. The more popular the keyword is, the more expensive it can become.
Despite AdWords being cheaper than printed media, it can still be expensive. If it imperative that you watch your campaigns closely especially if you are new. Agreeing to pay 50 cents per click may not seem much, but if 200 people click on your ad every day then you are looking at $3000 every month.
By using more specific keywords you show your ad to a person whose interests are that much closer to what your business is offering. Therefore, when they click on your ad to go visit your website, it will be easier to convince them that they need your product and/or service.
