subject: What Does Website Traffic & Keanu Reeves have in common? [print this page] What Does Website Traffic & Keanu Reeves have in common?
They are both "The One".
Without the proper website traffic, your business will be short lived. How does one get traffic massive enough to take your sales to the next level?
The answer is simple, you're either going to invest time or money. The focus of this article will be that of "PPC," or Pay Per Click advertising. I prefer this since I value my own time more than a few pennies that I pay for each click to my website.
Even if only a small portion of buyers comes from a large bulk of traffic, this is enough to return a good profit generating income.
With Google's Adwords, you pay a certain fee depending on the number of keywords your ad is sensitive to. Each time someone does a search, the keyword generates ads in the side of search results. In addition to Google, you can also obtain traffic from other search networks ie, AskJeeves, AOL Search, and Netscape. These sites also show Google Adwords .
Paying Google for such traffic ensures that you are easily available on the first page of the search result. Allowing your site to appear organically can take months, sometimes years which is why I prefer investing money instead.
Using this method guarantees that every click to your ad is a potential customer that is interested in what you have to offer. Just be sure that your Adwords ad has the correct keywords so that you can drive your laser targeted traffic.
I would suggest experimenting with 10 different ad campaigns, to test which keywords and ad content delivers the best sales.
Here are a few tips
Capitalize the first letter of each word
Try and use the keyword you're bidding on in the title of the ad
Set a daily budget you can easily afford
Its better to be in ad position #2, as the first usually gets a lot more "junk" clicks. Since they're usually paying more, the ROI will not be as high.
