subject: Increased Productivity With Interactive Digital Signage. [print this page] You are about to discover how Retailers and others can engage customers with greater efficiency and profitability using interactive digital signage.
Interactive kiosks have clearly demonstrated their effectiveness as a sales tool in almost any market. Interactive kiosks have a positive impact in the retail space, because they allow retailers to accomplish more with less staff and the generate a measurable lift in sales.
The cost efficiency of interactive kiosks is very appealing especially in a economic downturn, as they have the capability to drive multiple sales cycles at the same time.
Virgin Mobile has had great success with their interactive kiosks, where they employ 2 staff members to oversee the customers engagement with the kiosks, without such a kiosk the company would have to employ 10 salespeople per location to achieve the same results.
Many companies are using digital signage as an aid to training their staff, as it a perfect vehicle to educate new employees; others are using it to get current product updates to consumers, keeping in mind that the consumer needs the information now and to keep the marketing message short, because some people only have time for a short message.
Even some grocery stores are using digital signage to promote certain foods and print out in-store discount coupons, this is achieved by incorporating a printer into the kiosk.
It is a sad time when digital signage is replacing peoples jobs, however we do have to use technology to enhance our business model otherwise our competition will take the contracts we are chasing. Gone are the days when companies have the luxury of Human Resources as well as a training department, now businesses are looking to save money and digital signage in one sure way to do that.
