subject: Retail - Is Your Storefront Attractive To Customers? [print this page] Retail - Is Your Storefront Attractive To Customers?
Does the front of your business seem attractive at first glance? Is it attractive enough to lure potential customers through the door? How the front of your store or business appears to passersby will usually dictate whether or not they will stop in, and according to research, may even determine whether or not they will make a purchase. Here we will look at several storefront ideas for retail businessesideas to help you create interest in your business.
If the item you wanted to buyany itemwas featured in two nearby stores, one with an attractive storefront and one littered with dirt and debris, which store is more likely to get your business? Most business owners take great pride in the goods they're selling, and an equal amount of pride in the interior of their store, however, it's the outside of the business which usually dictates how a customer will behave. Simply put, a clean exterior is one of the best and most affordable marketing and advertising tools available.
Have you considered using banners to advertise your business? It may seem like an old-fashioned marketing strategy, but surprisingly, one that continues to produce remarkable results? If you've ever walked down the street or driven into town, you have probably seen advertising banners all over the place and for all kinds of businesses, but unless your mind was already thinking about visiting that type of store, you probably didn't give the banner another thoughtor so you think. Just because you weren't in the mood to shop at that particular time does not necessarily mean your brain has forgotten about the banner altogether. In some cases you just might remember this banner the next time you need to buy something.
What do people want more than anything else? If you answered "something for free" you're probably right. This is why giveaway tables in front of your store can be a very effective means for drawing traffic and attracting customers. These giveaways can consist of small samples of the products you have inside, or prizes awarded as part of a raffle. Despite how you decide to arrange it, giveaway tables are a perfect plan for attracting passersby and increasing the flow of traffic into the store.
What does the front of your store say about your business? If you were a passerby would you stop in for a look around? Making a first-time customer feel welcome begins with how your store looks on the outside and unless you take the necessary steps to demonstrate that each and every customer is welcome and appreciated, you could be missing out on valuable business.
