subject: The Greek Defense Sector Market Opportunities And Entry Strategies, Analyses And Forecasts To 20 [print this page] Summary Summary
This report offers insights into the market opportunities and entry strategies adopted by foreign OEMs
(original equipment manufacturers) to gain a market share in the Greek defense industry. In
particular, it offers in-depth analysis of the following:
Market opportunity and attractiveness: detailed analysis of the current industry size and
growth expectations during 20102015, including highlights of the key growth stimulators. It also
benchmarks the industry against key global markets and provides detailed understanding of
emerging opportunities in specific areas.
Procurement dynamics: trend analysis of imports and exports, together with its implications and impact on the Greek defense industry.
Industry structure: five forces analysis to identify various power centers in the industry and how these are likely to develop in the future.
Market entry strategy: analysis of possible ways to enter the market, together with detailed descriptions of how existing players have entered the market, including key contracts, alliances, and strategic initiatives.
Competitive landscape and strategic insights: analysis of competitive landscape of the defense industry in Greece. It provides an overview of key defense companies (both domestic and foreign), together with insights such as key alliances, strategic initiatives, and a brief financial analysis.
Business environment and country risk: a range of drivers at country level, assessing business environment and country risk. It covers historical and forecast values for a range of indicators, evaluating business confidence, economic performance, infrastructure quality and
availability, labor force, demographics, and political and social risk.
Scope
analysis of Defense industry market size from 2004 through 2009 and forecasts till 2015
analysis of defense budget allocation
Benchmarking with key global markets
Market opportunities
Defense procurement dynamics
Industry dynamics
Market entry strategy
Competitive landscape and strategic insights
Business environment and country risk
Reasons To Buy
Gain insight into Greek defense industry with current, historic and forecast market values
Get insight on market opportunity and attractiveness
Get insight on industry procurement dynamics
Gain insight on industry structure
Gain insight into the regulations governing the Greek defense industry and the potential market entry strategies with an expert analysis of the competitive structure
Identify top companies of the Greek defense industry along with profiles of all those companies
Key Highlights
Greece and Turkey share a long-standing territorial dispute involving Cyprus, and are also involved in a maritime border sharing dispute in the Gulf of Aegean. The situation has twice nearly escalated to an armed conflict and is historically the driving factor behind Greek defense procurements. The countrys lack of domestic defense capabilities and the extensive capabilities of the Turkish military have made Greece constantly seek high-tech defense systems from foreign OEMs in order to provide the countrys strategic assets and critical infrastructure with effective protection. During 200509, Greece accounted for 4% of global arms imports, making it the fifth largest arms importer worldwide.
As a percentage of GDP, the country is expected to reduce its defense expenditure over the forecast period, from the 2009 level of 2.8%, to 2.2% by 2015. The total defense expenditure for the forecast period is estimated to be US$46 billion, and in accordance with its commitment to the protection of civilians and critical infrastructure, the country is forecast to allocate an average per capita defense expenditure of US$817.7. Arms procurement during the forecast period is forecast to be worth US$13.5 billion, which corresponds to 29% of the countrys total defense expenditure for the same period. The remaining 71% is forecast to be invested in the training of the Hellenic Armed Forces, the MRO (maintenance repair and overhaul) activities of existing defense systems and the salaries and pensions of military personnel.
Keywords
Defense, Greece, Interoperability Systems International Hellas S.A. , Hellenic Shipyards S.A., SSMART S.A., Signaal Hellas, Theon Sensors, EADS 3 SIGMA, Ordtech Military Industries , Intracom Defense Electronics , Hellenic Vehicle Industry S.A.
Table of Contents :
1 Introduction
1.1 About this Report
1.2 Definitions
1.3 Methodology
1.3.1 Secondary research
1.3.2 Primary research
1.3.3 Conventions
1.4 ICD Research Intelligence Terrorism Index
1.5 About ICD Research Defense Intelligence Center
2 Executive Summary
3 Market Attractiveness and Emerging Opportunities
3.1 Defense Industry Size Review and Forecast
3.1.1 Greece expected to invest US$46 billion in defense during the forecast period
3.1.2 Territorial dispute with Turkey and modernization and upgrade of existing systems to drive defense expenditure
3.2 Analysis of Defense Budget Allocation
3.2.1 Capital expenditure share in the defense budget to increase in the next five years
3.2.2 Capital expenditure allocation for the army and the air force expected to be strong
3.2.3 Procurement of fighter and trainer jets expected to drive air force capital expenditure
3.2.4 Hellenic Army capital expenditure allocation is the highest
3.2.5 Procurement of maritime patrol aircrafts to drive naval capital expenditure
3.3 Homeland Security Market Size and Forecast
3.3.1 Homeland security market estimated to be US$2.6 billion in 2009
3.3.2 Biometric identification systems predicted to drive homeland security procurements
3.3.3 Terrorism threat in Greece is moderate
3.4 Benchmarking with Key Global Markets
3.4.1 Greek defense expenditure is small in comparison with its procurement level and is expected to decline in the forecast period
3.4.2 As a percentage of GDP, Greek defense expenditure is the highest among EU nations
3.4.3 Greece faces a moderate level of terrorist threat
3.5 Market Opportunities: Key Trends and Growth Stimulators
3.5.1 Armored vehicles procurement to increase land-based defense
3.5.2 Procurement of submarines and maritime patrol aircrafts to drive naval defense
3.5.3 The procurement and modernization of fighter jets predicted to enhance air defense
4 Defense Procurement Market Dynamics
4.1 Import Market Dynamics
4.1.1 Greece is the fifth largest defense importer globally
4.1.2 Aircrafts and armored vehicles constitute the majority of Greek defense imports
4.1.3 In 2009, the US emerged as the leading arms supplier to Greece
4.2 Export Market Dynamics
4.2.1 Greece has negligible arms exports
5 Industry Dynamics
5.1 Five Forces Analysis
5.1.1 Bargaining power of supplier: low
5.1.2 Bargaining power of buyer: high
5.1.3 Barrier to entry: low
5.1.4 Intensity of rivalry: low to medium
5.1.5 Threat of substitution: medium
6 Market Entry Strategy
6.1 Market Regulation
6.1.1 Offset obligations are attached to all defense deals
6.1.2 European Defense Agency promote defense procurements within EU
6.2 Market Entry Route
6.2.1 Foreign OEMs enter the market through collaboration with domestic defense firms
6.3 Key Challenges
6.3.1 Economic crisis will affect current and future procurements
6.3.2 IMF and EU regulations on Greek defense expenditure to limit Greeces flexibility in military maintenance
7 Competitive Landscape and Strategic Insights
7.1 Competitive Landscape Overview
7.2 Key Public Sector Companies
7.2.1 Hellenic Aerospace Industry: overview
7.2.2 Hellenic Aerospace Industry: product focus
7.2.3 Hellenic Aerospace Industry: recent announcements and strategic initiatives
