subject: Create Website Copy That Overcomes Your Visitors Natural Reluctance To Buy [print this page] Create Website Copy That Overcomes Your Visitors Natural Reluctance To Buy
If you want to write good website copy there is one simple technique that is often over looked by most rookie writers. They forget to personalize their copy.
This is very important because there are still millions of people who are skeptical and don't trust buying through the internet. It is the old story, if you get burnt once, then you are going to take a lot more convincing before handing over your credit card details again.
This is where the savvy writer will win every time. He knows that people buy from people they like and trust or from large companies that have been around a while. Stores like Amazon have built up a reputation for trust and thousands of people buy from every day even if they are not the cheapest place around.
So how do you get your visitors trust?
Personalize your copy, introduce yourself to your reader, and tell them your story and why they should trust you and how your product or service can benefit them.
Another way to help build trust is to include a photo on your web page. Website copy is like any other form of copywriting except that your market has to overcome a natural resistance to not trust an unknown website. If you think about the websites you like, they probably have photos and at least a personal introduction of some sort.
Another effective method that can be used on the internet is to create a video and place it at the beginning of the copy.
This can be a short introductory video clip introducing you and thanking people for coming to the site. If you are not comfortable about sitting in front of a camera just do a short power point slide show telling people who you are and a little bit about the product.
Once you have clearly identified yourself then your website copy will continue in the same format as any direct sales copy.
Writing good sales copy can and will transform your business and can be learnt quickly.
