subject: Website Writing: Three Secrets To Become Very Successful [print this page] Website Writing: Three Secrets To Become Very Successful
Today more people are realizing just how important website writing is. It is becoming obvious that if your copy does not convert you are just not going to make money online.
This is where the experts have taken copy to the next level. They know that the copy replaces a face to face salesperson and that every word is important.
Copy writing is about understanding the sales process and what people need to know before they buy.
Research is very important. This is why before you write one word the real secret is to do research about who your true market is. There is always one group of people who make up your ideal client even though others might buy. It is always best to know who they are. Once you have identified your ideal client then match your copy style with them. What do I mean? You need to write in a way they would appreciate; too many large corporations do not identify their market and write boring copy that most of their clients are not interested in reading. You want your reader to be able to relate to you and feel that what you are selling was meant for them.
Next you want to attract your ideal client and a very effective way of doing that is to identify them in your headline. This works for two reasons. First it will attract their attention immediately which is what you want and secondly people who are not going to want your product are not going to be attracted. What normally happens is a headline tries to attract everyone and in effect gets it wrong. You want the majority of people who start to read the copy to be your specific market.
Once you have your target market identified the next step is to appeal to their emotions to get the sale. Each target market is different in the sense of which emotions you want to appeal to. For example any "make money" product should appeal to the "greed" emotion. This is not being harsh; it is just being honest about why people buy. If you are selling a "weight loss" product you would appeal to their vanity or tell them what would happen to their health if they did not lose weight using fear as the main driving emotion. Naturally what you say has to be true.
These three tips will increase your copywriting conversion rates dramatically.
