subject: MLM Training - How to Quickly Build a Relationship with your Prospects [print this page] MLM Training - How to Quickly Build a Relationship with your Prospects
Above all else, the success of your network marketing business depends on your ability to build a large contact list. After that though, your ability to use that list effectively will determine the income level that you will be able to achieve. There is no doubt that the most successful enrollers are people who are able to quickly build a rapport with their prospects.
Your prospects will begin forming an opinion of you and your business the first time they come in contact with you. If you get them to your website by making outrageous promises or flat out lying, you will have a very difficult time building trust with them. You need to make sure that you are offering something useful to your prospects and it is fine to promise a lot so long as you deliver even more. I promote my MLM Training program in a lot of my advertising. The prospect then associates learning and knowledge with me and my MLM Training courses. If your first contact with a prospect leaves them with a positive impression then you are well on your way to building a productive relationship with them. I work very hard to ensure that my MLM Training is useful and effective which further strengthens their impression of me. At this point I have not even tried to enroll them in a business or pitch any products. I am simply offering a MLM Training program that will help them make money with their network marketing business.
The most important thing you can do for your prospects is to help them. The best thing for them would be to enroll under you in your business and then have you build their downline for them. This is obviously unrealistic and inefficient in the long term in any case. The next best thing you can do for them is increase their knowledge with a good MLM Training program. By offering them MLM Training courses you will ensure that they have a better chance to succeed. Some will agree to join your business but many won't. This is no reason not to provide knowledge to all of your prospects. You will benefit in a number of other ways even if they don't join your business. Your personal reputation for one will benefit from having so many people in the industry who have benefitted from their contact with you.
Many successful people in network marketing use an Autoresponder as part of their marketing system. It's important to understand that the primary function of your Autoresponder messages is NOT to spam your leads and relentlessly beg them to join your main business. Your Autoresponder is the best way for you to further develop your relationship with your prospects. You should be using it to provide MLM Training courses or offering products and services that will really benefit them. You need to make sure that anything you send to them will improve their impression of you. Sending one message that is too exaggerated or misleading will completely destroy all of the goodwill that you have built up with them.
Regardless of whether you are building your business online or offline, personal relationships are still the foundation of MLM Success and providing good information to your prospects, especially in the form of a good MLM Training program will go a long way towards developing those relationships.
