subject: Positioning Your Website With Seo [print this page] SEO and positioning your website to grab top positions in search engines for targeted keywords require both good on-page and off-page optimization. On-page optimization refers to how you tweak the webpage itself, ie the meta-tags, webpage title, content, navigation sitemap, etc. It has everything to do with the web architecture.
However, as an SEO, a blog has to have a theme that will tie all the posts (individual articles) together. This is because instead of just looking for keywords, a search engine will also assess whether the page just happens to have a lot of keywords mentioned in the post or whether the entire blog is about the topic it is searching for.
Other than meddling with the on-page factors, you need to be aware of how search engines measure your website popularity and keyword relevance. One major yardstick of SEO and positioning is using link popularity. Search engine spiders are not humans and can only understand web content to a certain logical extent. A human may see a web page as rich in content but a search engine spider may deem it as spam.
The one thing you need to know is that your success with getting great rankings in your market totally depends on your ability to get the best sites to give you back links. If you can get the top sites in your market to put your website link on their site - you will skyrocket in the search engines.
Once you have decided which keywords you want to focus on when optimizing your website, you can type these into the major search engines to produce a list of who your main competitors are. Perhaps you want to research the top twenty or so results. Taking a look at their web ranking and analyzing how they have achieved that ranking can help you to plan your own marketing strategy.
Realize that your going to have to spend some money to get links. You can just get free links and directory links - but you get what you pay for! Spend some good money on links and it will pay off time and time again.
You need to have a proper view of reality with the search engines. If you get a ranking for a highly trafficked keyword overnight, then you can expect that you will lose that ranking as fast as you got it.
What you need to realize is that it is not to hard and if you spend a bit of time doing it and researching it - you will find that it is quite easy if you do the right things! There are a lot of good full service firms out there but the problem is you don't need to use them.
The biggest factor to having success with this is getting the best sites in your market to give you a back link. Meaning - you want sites who are ranked higher then you in your market to put your website link on their site.
