subject: Colorful cast breakthrough quality: Kunmingjieli together a total growth of Hewlett-Packard - Hewlett-Packard, Digital Printing - Printing Industry [print this page] Colorful cast breakthrough quality: Kunmingjieli together a total growth of Hewlett-Packard - Hewlett-Packard, Digital Printing - Printing Industry
For Kunmingjieli Digital Inkjet Co., Xiong Wei, general manager for printing high-quality products has always been his most valued the contents of the studio from a few people who have developed to nearly the size of enterprises, rely on It is in printing quality color printing on continuous improvement. However, in a more than a year ago, Kunmingjieli are still are in low-cost competition, "quagmire", in the hard search for a new direction. Although the scale that has been in the southwest Kunmingjieli advertising industry leader in printing output, but the duplication, inefficiency, serious homogeneity, profit margins so thin ... ... the competitive environment is constantly troubled companies Management Layer. How to break through? Blue Ocean lie?
Repeat Print Confusion Kunmingjieli Digital Inkjet Co., Ltd. was established in 2000, was only in the digital printing business development through 8 years, has become a has seven branches, 98 employees, plant covers an area of 2000 square meters , the business covers advertising, marketing materials, signs, trade comprehensive enterprise.
Order to achieve greater success, we must take the initiative to seek new things, change. And other industries, printing industries in the low-end market is full of many small companies, small workshops, while price-cutting, fight human cost of this low-level competitive landscape for companies caught price war the Red Sea, can not grow faster. Therefore, Kunmingjieli determined to enter the high-end market, seeking higher profit margins of rapid growth. However, the company ambitious to scale new heights in the printing industry to explore more business, better serve our customers, the company's weakness in the technology and equipment will be highlighted out.
Xiong gave an example, "some customers in the next printing order, clearly defined outdoor printing products must ensure that within 2 years does not fade, but our original equipment can not meet this fade prolonged preservation requirements. in order to keep customers and orders, can only print multiple samples in a continuously replace promotional period. "Clearly, the company in order to meet customer requirements, they must repeat printing, and the resulting costs increased efficiency and decreased apparent. More importantly, in this mode, Kunmingjieli can not carry more high-end printing business, but could not open the high-end market, low-price competition can not be out of the quagmire, the Company also difficult to obtain further expansion of space.
T50 of the confidence Is time for change has begun. In fact, in 2007 Kunmingjieli had already started to consider the existing equipment and operating methods to adjust. But how started, how to find a high-return solution?
In the market seeking in contact with HP to Kunmingjieli that direction. Xiong said that in inkjet printing industry over the years, HP is the only one he saw to provide a full line of printing products and technical support company. From the photo of the applicable Printer , To industrial printers, large format printers, HP's products will cover all indoor, outdoor advertising printing business, which gives companies a broader, more free, "one-stop" choice. Gengrang Xiong tempted, in HP launched the T50 program, HP will also Kunmingjieli together, jointly develop and market customer mining promotion, to help them make better use of HP technology and equipment, to achieve higher quality of output, richer applications and more efficient marketing promotion cycle, and then bring more profits. By Xiong as saying, "With the full support of this, let us into the high-end market with more confidence."
2008, the Kunmingjieli officially joined the Hewlett-Packard's T50 plans, and put more than 200 million acquisition of a number of international top facilities, including those with international advanced level of HPScitex XL1500 wide format industrial printers, and HP Designjet 8000s, HP Designjet5100 and other wide-format printers, with a big to 5 m and 1.5 m span printing format and is compatible with a variety of media output on the market requirements of operational capacity.
Success, accompanied with high quality High input high return. Kunmingjieli the rapid development in 2008, this statement is the best comment.
2008 years, with the assistance of the Hewlett-Packard, Kunmingjieli held a customer exchange, at the HPScitex XL1500, HP Designjet5100 and other large format inkjet printer out of 11 new products for our customers present.
