subject: Advertising Products Are Traffic Boosters [print this page] Advertising products, solutions that can be published with your company's name, logo, contact information or message, will surely add to visitors. Start using a mention of your free merchandise giveaway in advertising and marketing for your next exclusive event or sale. This will bring in additional traffic of persons who are interested in both your sale and the free solution. Use the free gifts as an open or close for sales. Offer free products in conjunction with purchases or just as a thank you gift for everyone who attends your event.
The best thing about using imprinted promotional gifts is that your company information or message will go home with the customer and remain actively working to promote your firm name or event long after the particular sale or event is over. This is, in effect, a miniature billboard advertisement for your company that will be viewed as often as the gift device is handled or seen by others. The reach of advertisements via advertising products is virtually uncountable, as many gear such as promotional pens, tee shirts, mugs and other gifts have a very long lifetime.
Many marketing logo gift devices become collectibles, proudly shown or worn by recipients years later. This effect not only helps your advertising budget work longer, it multiplies the effectiveness of those budget allowances. Boosting traffic at an event is just the beginning. Count on later exposure of your logo marketing products to expand knowledge of your company to countless other persons.
Boosting traffic at a sale is the perfect opportunity. There is the opportunity to turn your new visitors into buyers and loyal customers who will return again. Use promotional products in a sequence, to bring new and return customers again and again, as they attempt to collect all your gifts. The products function like additional sales staff in bringing in that all-important opportunity for contact with a potential customer.
The best advertisement in the world can be made better by adding two little words to it: free gift. Free is an important keyword for gaining attention, and everyone enjoys a gift. Use advertising products as traffic boosters. The rest of the sales job is up to you and your in-store staffers.
Remember also, marketing products are good for more than sales generation. Another important aspect of being in small business is goodwill. Use marketing products as gifts at community fundraisers and other important gatherings. Your enterprise will benefit from the exposure, and the event will see increased traffic.
