subject: Digital publishing industry to explore innovation - digital publishing, innovation - the printing industry [print this page] Digital publishing industry to explore innovation - digital publishing, innovation - the printing industry
Digital Publishing is the transcendence of traditional publishing. Traditional publishing industry in the shortage of talent and technology will be in for a long period of time constraints in transition to digital publishing industry, however, if successful transformation of the traditional publishing industry will be facing a historic change.
The author believes that digital publishing industry has the following innovations: First, cross-tied
joint. Publishing industry is the culture industry, information industry, modern service industry, an important part. Digital publishing industry, the inherent talents and technology between industries can help Cooperation Effective remedy. If you can achieve rapid development and other related industries tied to achieve capital Management , Technology, personnel, extensive integration, digital publishing industry, the future development of space and speed of development will be very substantial.
Second, knowledge of innovative content integration methods. Paper books are a way of knowledge carriers can only flourish and will not die; while the number of performance knowledge is a new industry, will thrive. Changes in knowledge content of the integration methods, and also enjoy the knowledge of the changing consumption patterns. Current Electronic Simply copy the text book, and knowledge of digital performance will be very rich. Digital knowledge content of the integrated innovation will enable the application of knowledge to become efficient, applications become more broad.
Third, innovation and capital formation. At present, the publishing industry is too capital structure and investment of the main single, is not conducive to rapid development of the publishing industry. Publishing industry is accomplished through innovative and successful docking of the capital market, abundant capital formation of enterprises. The adoption and publishing of information associated with a high degree of industrial-scale implementation of capital restructuring and capital driven by the integration of talent and technology can quickly achieve economies of scale growth, through the "backdoor listing" can reduce the docking time and the capital market.
Fourth, knowledge of the contents of learning innovation. Knowledge of content through digital learning content of the guidance and knowledge of the performance figures to guide the way to change the traditional approach to learning the general public, that is, to create the opportunity to pull on the consumer demand for digital content products. Knowledge carrier should the conversion from paper to digital understood as the enjoyment and consumption of knowledge transformation process. Fifth, the main contents of the status of
value of innovation. Extension of the publishing industry chain has been formed, if there is no good published content, how good TV Drama? How can a good movie? Just the content of the publisher of the publication does not pay enough attention to the value. Chain in the digital publishing industry and how to reflect the dominant position of the content is king? The industrial chain and value chain integration also needs effective innovation.
6 is the publishing industry executives trained entrepreneurs. Several large-scale industry did not constitute sufficient industrial enterprises, there is no well-entrepreneurs to build companies of scale is difficult to create. Publishing industry restructuring is only the beginning of the market economy, entrepreneurs, growth should be tempered through complex market environment. Entrepreneurship training and the introduction of the rapid development of digital publishing industry is an important way.
In addition, the digital publishing industry also need to use a good base effect. The current digital publishing industry more dependent on the shortage of resources, but also more dispersed. These limited resources should be rational and efficient use of up-based enterprises is an effective way to get together and children. Therefore, the number of industrial bases of limited resources to achieve a reasonable and efficient use.
Base of enterprises get together through children, related enterprises easily share information and exchange, but also enable high-quality resources to achieve optimization and combination. To build a successful company, step by step the individual alone to work hard, long and quite difficult process. If limited resources to achieve rapid integration and optimization, then listed company or achieve the company to build the size of the pace of development will be accelerated. Based on the base, through the talent, technology and capital accumulation, through targeted support policies, incentives and effective industry regulation, the effect can be enlarge industrial base and promote the sound development of digital publishing.
