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subject: Why Your Digital Agency Should Be Working on Social Media [print this page]


Why Your Digital Agency Should Be Working on Social Media

Using a digital agency for initial and ongoing SEO, online brand management and online marketing has many benefits. In the first instance it saves in-house marketers a great deal of time and secondly it saves the cost of hiring an individual, or indeed several individuals, to do the job in-house. A good digital agency will be well equipped for handling an ongoing marketing campaign because their professionals will be dedicated to web marketing and SEO, with their fingers on the industry's pulse in a way that in-house marketers could never have the time of resources to be.

Web marketers in a digital agency will have expertise in SEO, PPC, brand management and social media. This means that your digital agency is prepared to fully manage your online strategy going forward. Any good digital agency will tell you that social media sites are invaluable to your brand. It is undeniable that having a presence on social media sites is invaluable to brand marketing strategies at the moment but there are still some companies that seem to refuse to believe it!

The statistics speak for themselves though. Twitter has an estimate 73 million unique users and Facebook has an incredible 400 million! Facebook now receives more visits than Google itself: evidence if you needed it that social media is a key branding tool and that the trend isn't reversing.

Of course, high visitor numbers to these sites doesn't necessarily guarantee you anything for your brand. But consider these results from a recent survey: 51% of Facebook users who were 'fans' and 67% of Twitter users who were following a brand or product on the social networking sites claimed they could be more inclined to purchase products from those brands or companies. Furthermore, 60% of Facebookers and 80% of Twitterers said they would be more likely to recommend a brand to friends if they followed it.

Clearly social media is different from any other area of marketing that the world has seen before: it offers an interactivity and immediacy that hasn't always existed with other types of marketing. Its idiosyncrasies mean that is should not necessarily be used purely to bombard consumers with sales patter, instead it should be used to build brand identity and customer loyalty.

Bear in mind though that a good social media campaign does not yield results overnight. It does also carry risks of turning customers off. Luckily, your digital agency will

Now Pay Close Attention --

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