subject: Marketing and Public Relations: Two Important Strategies to Increase Your Business Recognition [print this page] Marketing and Public Relations: Two Important Strategies to Increase Your Business Recognition
What do you need to get your business out there? Marketing and Public Relations. These two are essential for any business. Without one or both, you might as well pack up because these two can really make or break your business.
And you have to have marketing and public relations not just once, but throughout the life of the business. Not only should you generate new customers every time for business to pick up. You should also continue to promote constantly so your existing clients will be reminded of you.
They need to know that you're still going on and ready to be of service to them anytime they need your particular brand. This is why marketing is not just a single process. You've implemented a successful advertising campaign and that's that. No. It is a continuous process where your target clients should be able to hear about you from five to eighteen times more. This is how many times they need to see, read and hear from you before they can even decide to purchase a product or avail of your service.
One way of marketing is never a good strategy. It won't have your phones ringing or your inbox filled with emails. Don't just rely on your brochure printing. Be creative and imaginative when it comes to getting your business recognized by your target market. There are many ways you can get orders and purchases. You will be surprised at how your customers would find out about you.
The bottom line is to not let fear paralyze you from having people to know about you and what you can do. But don't be too aggressive either that you come off as being arrogant and a nuisance. People will definitely avoid you. The trick is to gently guide your target audience to your business. Make sure that you engage them in conversation that is two-way: talk not only about your company but also their interests and business as well. The key is to listen and be really interested in what they have to say. And be excited with your own benefits that they can get excited too.
Next, network as much as you can. It is a very important part of your marketing strategy. You can network anywhere and everywhere. Start with your local chamber of commerce. When you go to meetings and seminars don't forget to bring your custom business cards and print brochures with you. Again, don't let your networking be one sided. It would be to your benefit to learn about other companies and ally yourself with those that are similar or that compliment your business.
There is still so much you can do to market and establish public relations. Your target clients would want to know about you and what you can do for them. So do your homework. And make sure that they get to keep your information for when the time comes that they would need your particular brand of benefits.
