subject: How To Market Your Online Business for Free [print this page] How To Market Your Online Business for Free
Copyright (c) 2010 Andrew HoltomThe most important part of online marketing is to drive traffic to your website. Free techniques to market your online business are plentiful and I'm going to share some with you here.When I started out with internet marketing, I found it quite an overwhelming experience. However, I'm going to share with you here 3 methods that I use to drive traffic to my websites. We'll look at what I did to make sure I engaged people enough for them to want to click through to my sites.First, I used article marketing. I found that it was a great place to connect with people and for them to want to find out more about me.The secret to article marketing is to use a reputable article directory. This will give your article a better chance of showing up in the search engine results for your chosen keyword term. You will need to ensure that you also use your keyword term throughout the article. This will give it a better chance of performing well.I also like to write something that people will gain some level of value from too. This ensures that they will read all the way through the article and are more likely to click the link at the end too.The second marketing technique that I use to market online businesses is to use blogging. Using engaging and compelling titles to my blog posts, I often get new visitors to my site. I ensure that all my blog posts are optimised for the search engines. This way, they have got more chance of being discovered by new potential clients as they search the web for answers to their questions.Again, I like to answer questions that my readers have. I feel that then I am giving them a helping hand to progress with their business in the same way that people gave me a hand. With business it's often more beneficial to give something for free before your customers feel as though they want to make a purchase from you. That's why market stall holders often allow people to taste their produce before purchasing. They are relying on the fact that once people have tried it, they will want it.My last share on a free technique to market your business is to use social networking. Not only is this a great way to develop relationships with people all over the world who may turn out to be your paying customers, it is a way to get some links to your site.Some very hard core style marketers use spamming techniques to market their products. I have not witnessed this having a positive result. I prefer to build relationships and give value and I know that this works for me and many of my online marketing peers.
