subject: Niche Music Booking Agents - What They Are and How You Can Work With Them [print this page] Niche Music Booking Agents - What They Are and How You Can Work With Them
Niche Music Booking Agents - What are they and how you can work with them: Music booking agents may at first seem like a very hard group of people to reach. They have criteria that they are looking for and the main one is fan base.
As a band you constantly look for ways to develop your fan base. That could mean posting up flyers, developing street teams, posters, developing internet teams to post things on the internet in places where other people are going to hear about you etc. Whether it's to promote a show or to actually just talk about and post links to music, its all good promotion for the artist. There's loads of stuff you can do, and to really get serious attention from music booking agents, the best thing you can do is develop your fan base.
In general, music booking agents are interested in artists that make money, because they make money based on how much the artist gets paid. So it follows that the more fans an artist has, the more money they make and the more interested a music booking agent will be!
There isn't necessarily a shortcut to this whole scenario, but if there was one, it would be to go through a label or manager or someone who has relationships with music booking agents.
The bottom line is: the more fans you have, the more people in the industry are going to be familiar with you and interested in you. And if you can't develop fans...you need to go back to the drawing board and figure out what's not working!
Now here is the interesting part: There is an interesting development going on in the world of music booking agents, and that is that as the world continues to advance technologically, and we all are increasingly connected to one another, many "grass roots" organizations are cropping up that leverage social networks to bring together very niche groups of people. Its very much worth your while to find out who the "niche" music booking agents are in your type of music and to begin to market yourself to them somehow. These people are often referred to as alternative music booking agents and usually have a very strong relationship with their audience.
Before, someone may have had to put an ad in the paper or put something on the internet to sell tickets. Now, these alternative promoters have more of a "relationship" with their audience where it's more of a grassroots approach. They are more of a tribe leader. The good news it that these tribe leaders can be found in most major cities. Bands can take a different approach now, they can get in touch with people in their "scene" in all the different towns and c
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