subject: Cheaper Internet Marketing Technique [print this page] Cheaper Internet Marketing Technique Cheaper Internet Marketing Technique
There are many Internet marketing techniques and methods used to improve the quantity and quality of visitors in a website. One of the most popularly used form of Internet marketing technique today is SEO or search engine optimization.
This form of Internet marketing technique is similar to SEM or search engine marketing. The difference, however, is that SEM makes use of paid inclusion while SEO makes use of un-paid techniques which results in a more natural inclusion in search engines.
What makes SEO cheaper?
The reason why SEO is cheaper compared to many of today's Internet marketing techniques, such as SEM, is because of the use of many methods which are also commonly used by normal Internet surfers or users. Many bloggers have also gained success in their blogs because of the use of SEO, without having to spend a single cent.
According to manySEO Philippines experts, all that is required for someone to do SEO is a few knowledge of HTML and programming languages, as well as the use of search engines and passion with surfing the Internet. Here are some of those techniques used in SEO:
Common techniques used in SEO
On-page optimization: These techniques mainly involves the use of several methods to improve the quality of website. Though it is mainly used to easily guide a visitor through the website, several of its techniques also involves making the website more "search engine friendly" such as using several codes within the website to include keywords that can be used to search for their service such as in Alt tags, Meta tags, and Title tags. The URL of the website is also optimized.
Blog comments: One of the most simplest form of SEO used in the market today. This involves living comments with links in blogs and other publicly accessible online discussion boards. This technique is part of link building, the only technique used in off-page SEO.
Social bookmarking: Similar to blog comments, this is also a form of link building in which specialists would use bookmarking sites to increase the number of links.
Social networking sites: Websites such as Friendster, FaceBook, Tweeter, Plurk, MySpace, and other social networking sites are also popularly used to increase a inbound links.
Forum posting: This is the process of using forum communities that allow outbound hyperlinks in their member's signature. This can be a fast method to build up inbound links to a website.
Article marketing: Though another technique used in off-page SEO other than link building, manySEO Philippines experts have said that article marketing have also become a form of link building because of the quality of inbound links it can produce, particularly when submitted in article directories such as Squidoo.
Paid SEO techniques
However, according to manySEO Philippines experts, a number of new techniques have also been introduced which involves payment. Link buying is a form of SEO technique widely used by many larger SEO companies to increase their success in link building. This is one form of Grey Hat SEO technique which is considered both legal and unorthodox.
