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Using Cheap Promotional Pens Effectively
The promotional pen is one of the most affordable promotional items used in today's business world. It seems that every company no matter its size has a personalized pen collection to hand to customers, clients and contacts. If you are interested in utilizing this promotional option, but do not have a lot of cash in hand, consider investing in cheap promotional pens.
Cheap promotional pens are typically made from plastic. They carry the company's name, contact information and slogan printed on the shaft of the pen. They come in a wide range of styles and colors, so you can easily choose one that fits your company's look and clientele. They can be either pens with caps or retractable pens. These pens are not refillable, but they provide a useful way to push your brand into a client's mind for a short period of time.
When you head to a convention, fair or trade show, make sure you have a large stash of cheap promotional pens in your supplies. You can set these on your table for passers by to take. When people stop at your booth to snag a free pen, you have the opportunity to engage them in conversation about your company and what it offers. Without the colorful pens on the table, some potential contacts would walk right by your booth. Even if the contact does not turn into a client, he will take your pen, and others will be introduced to your company when he uses it.
You can also use these pens with your current customers. If you have a counter where you regularly service customers in your business, place a cup of pens on it. Allow the customers to use the pens to sign receipts or write checks. If they take the pen with them, you have earned the opportunity to advertise through them again, and you have also saved yourself the hassle of searching high and low for a pen while the customer waits needlessly.
Remember, cheap promotional pens provide a cost-effective way to promote your business. You provide your customers with something valuable that they can get regular use out of, and they in turn are exposed to your brand on a daily basis when they use your pen.
