subject: A Far Better Strategy For Marketing: Business Blogging [print this page] Companies used to depend upon newsletters, e-newsletters and text marketing to promote their products and services. However these days, some entrepreneurs have realized a much better way of marketing: business blogging. Managing business blogs is a challenge few entrepreneurs have yet undertaken. But those who have succeeded in doing so say that blogging about their businesses have attained them their market. Business blogging has improved their visibility in search engine optimization or SEO. With online visibility, they get more and more customers and they earn their keep.
There are many other benefits in doing business blogs. Among the best things about it is it is one of the most cost-efficient forms of business marketing. It is especially well suited for independent business people who have small capital in the first place or who have little budget for marketing. To be able to start, they only need a pc, an Internet connection, and also a digital camera to catch images of their products or services. Additionally they only need the fundamental knowledge of registering in blog sites to begin blogging.
There are numerous free blogging services to select from. These sites offer blog templates that are easier to set-up than other websites. These templates are also customizable. Beneficial applications from other sites can be added to the blog like message boards, visitor counter, as well as RSS feeds.
Blogs function, similar to most websites, as information sharing sites. However in contrast to in company sites where information is presented more formally, blogs can be more offhanded. This characteristic helps it be more endearing to online readers simply because they find a personal connection with the blogger. But despite their variations in presenting information, blogs and company sites can still refer to each other by way of links.
Online readers can readily gain access to company news by way of links or posts in the blog. Unlike other kinds of marketing media, blogs can be kept up to date frequently. Users can find the latest updates on the company's new products and services and may directly purchase or avail of them. What is a more appealing feature are the comment boxes on each post that may function as quick reviews and reaction boxes. Comment boxes let more interactivity between business people and their customers. It makes businesses seem more available to consumers.
The comments feature allows the company to gain insight of the customers' problems, suggestions, along with other reactions towards the company's services and products. Conversely, customers may use this feature to find insight of other customers' thoughts about the company's product or service. Through the comments feature, entrepreneurs can keep track of the popularity of posts and products and services. This can be valuable information in strengthening marketing scheme.
Blog posts can improve customers' recognition of the company and its products and services' names. Regular blog posting permits entrepreneurs to help keep customers reminded of their product or service. This ensures the notability of their brand.
With typical posting, entrepreneurs can increase their prominence in SEO. How they present their blog contents also affects their SEO visibility. Constant reference to their brand names can forward their rank in SEO and the brand can have a broader reach making certain more brand consumers as well as net gains.
