subject: 3 Simple Tips To Increase Website Traffic Via Email Marketing [print this page] The Internet age had greatly transformed the way marketing can be done. Not only does it cut down cost, it is also able to reach out to more people than the traditional marketing strategies.
Marketing on the internet currently include affiliate link, programs, freebies and attractive tricks to advertise. Out of the many types of marketing through the internet, email is showing great potentials and many successful marketers have employed this.
Email marketing has now put marketing through internet to next level of marketing. Inevitably, people rely on receiving information through emails everyday. It is now recognized as the perfect tool for fast and brisk way of communication between marketers and recipients. However, like every strategy being used, it is important to keep in mind to remain ethical while utilizing this powerful tool.
Let this short article help putting the email marketing game plan in clearer perspective. For the benefit of the reader, this will include some constructive tips that can maximize the potential of email marketing.
To be more interactive, lets paint a scenario here whereby a person is looking for an effective way to market a fantastic product through the Internet. He started with building a website with charming and informative graphics to introduce the product and provide a mean to receive orders from the buyers. Now comes the problem, traffic to the website is low. To boost up exposure of the website, he then tries on internet viral marketing and email marketing. The aim is to increase number of views to the website and subsequently convert to actual sales.
Below are 3 very valuable tips to achieve the aim with very promising results ethically:
1. Participate in e-communities
People with common interests have formed a lot of virtual communities or groups on the Internet. These communities have the advantage of being very much targeted for specific niche and hence should be highly priced by a marketer. He can gain direct access to potential customers easily in comparison to random conventional advertisement to the public.
Nevertheless, many newbie acted too hastily when using the email lists harvested from these e-communities. It could subsequently cause the newbie to pay a huge price as his reputation maybe tainted leading to possibly image of the product being relegated.
The best way to avoid that situation is to infiltrate the e-communities first to better understand the ambience or vibes. This can be done by first participating in the communities and leaving valuable comments on the forums and build trusting relationships with other members. With time, when he gained the rapport needed, he can then begin his email marketing campaign through the mailing lists.
2. Creative writing
Email marketing works by letting the marketer to express convincingly about his products, which eventually able to lure the recipients to comply by purchasing. The essence hence lay in artful use of words that are persuasive and influential that leads to the intended outcome.
First impression is most crucial. Hence, beginning of the email must be attractive and able to capture the recipients attention just like any newspaper headlines. The next few lines should outline the body of content for the recipients.
He then needs to ensure there is ample information about his product in the body of the email. Remember, people do not like ambiguous information. The last portion of the email should be dedicated to appealing to the recipients to comply the requests of the email, be it to visit his website or actually make a purchase. It pays to keep the recipients excited and sustained throughout the email by using carefully crafted words.
3. No SPAM
The number one forbidden rule of email marketing is never spam. Spam is broadly defined as unwanted emails, usually by random advertisers. People generally loathe spam emails as they occupied unnecessary email space causing delivery failure of important emails. Spam emails also easily antagonize recipients. Conventional commercial junk mails require less effort from recipients to dispose them while spam emails often are extra task to be sorted out. Furthermore, email servers nowadays have spam filters which may filter out his emails and thus hampering the access to recipients. Ultimately, if his emails are labeled as spam, his reputation will be badly hurt too.
By keeping these 3 simple tips in mind while starting out on email marketing campaign, the success rate will definitely be higher. Acting ethically helps building a reputation that will bring email marketing to higher level and long lasting marketing strategy.
