subject: Marketing Stratagem of The Aviation Industry [print this page] Marketing Stratagem of The Aviation Industry
To comprehend core strategies of the aviation industry, one must undertake thorough research on Airliners from different parts of the world. Qatar Airways operating in the Middle East has coined itself as a value for money' airliner for flyers from all walks of life. Analogous to the fame earned by Qatar Airways, the South Asian Airliner Malaysian Airlines has kept its customers yearning for Malaysian Hospitality', also known as MH Service'. The complementary MH coupons, cost-effective stopover options, and facility arranged for home/office check-ins are few comprehensive customer-pull strategies executed impeccably by the think tank' behind Malaysian Airlines. Even more commendable is its presence online through the Malaysia Airlines Official Website, which is further, involved with few renowned social networking websites.
Surprisingly, Malaysian Airlines is not the only airliner engaged in enhancing Social Relationship Marketing', but endeavors of Qantas Airways (Queensland and Northern Territory Aerial Services) in simplifying its online and over the counter Qantas Airways Status Enquiry system is worth acknowledging.
Qatar Airways with its headquarter in Doha links 90 international destinations. It has a fleet size of 92 as compared to 130 of Qantas Airways Limited. Qatar Airways has an exclusive Privilege Club' membership option for travelers with fares that are extremely feasible. The Australia based Qantas Airways, through its alluring official websites showcases promotional activities and irresistible credit offers. Its 24x7 readily accessible Qantas Airways Status Enquiry for flights is one of its many selling points.
The Qantas Airways Status enquiry is a feature that customers availing Frequent Flyer' status enjoy the most. Unlike other parts of the world, Australians are enthusiastic flyers and thus, Qantas Airways has a competitive edge over other market players. The in-flight mobile phone trials and hi-speed internet connectivity only helps their cause further.
These three Airliners from vivid parts of the globe, through its operations help us understand the nuances of prolific marketing efforts on profit margins. Qatar Airways dominate through Value for money proposition', whereas, both Qantas and Malaysian Airlines, display a class apart online and over the counter service. With such options in hand, customers will be anything but a loyal flyer'.
