subject: Review: Motorola mobile phones become a "cottage"? - Motorola, cottage phone - HC Network Appliance Industry [print this page] Review: Motorola mobile phones become a "cottage"? - Motorola, cottage phone - HC Network Appliance Industry
As Mobile Inventors and Communicate Industry leader, Motorola And perhaps never thought
Cottage Equate aircraft. But, after all, become a cottage now Motorola has become the iron nail the fact that, recently, from the sources that Motorola's low-end machines will use MTK (Mediatek) program.
MTK program is the cottage of the DNA, the founder of Cai Ming mediated by the industry as "the father of cottage." Cottage to look beautiful, known for low prices, but its poor quality is well known. Several occurred in China mobile phone explosion, cottage, or become more or less been involved in which a scapegoat. By MTK program, under market pressure means Motorola, had to give up the importance of quality and brand value. Of course, just from the
Marketing Perspective, Motorola joined cottage camp, after all, a wise decision, cottage help Motorola cut costs, speed up market response, and strengthen competitiveness. When the cottage's low confluence with the Motorola brand when the market probably will have a huge effect. However, there is also a premise: that Motorola to lay down their brand value, the product price down cottage on the same grade, or not much cheaper Motorola accounted for. In fact, the market, Motorola's cottage high imitation already overwhelming, and low-end Motorola's brand cottage and cottage and how much difference? From this, the Motorola program by MediaTek, in fact, Motorola brand cottage with high imitation of war between the cottage.
Motorola brand cottage if not aside your traditional moves, like, with its brand appeal, selling more than a cut above the other cottage prices, wishful thinking may be wrong. Over the years, Motorola is not what it has been in decline, for a long time have caught up losses quagmire, unable to extricate themselves, the cottage is forced to reluctantly surrender. Despite improved financial situation now, but this is only appearance?? Motorola's thin profit status through the reduction of staff?? This trade has been questioned a lack of social responsibility, reduce development costs and other means to barely achieve, rather than from the real source of flowing water that
Sell Earning profits. So, Motorola's turnaround expert who appears in some "fair without and foul within."
MediaTek elements, on the Motorola, requires a lot of courage and determination, because Motorola has been a strong R & D itself, if not the tiger leaves the mountainsHowever, heresy, how can enter the MediaTek Motorola eyes won? But the face is not important benefits, forced the market situation, Motorola did not care so much?? After all, MediaTek to help Motorola to save money, you can shorten the cycle of Motorola's new product launch. However, the program uses MediaTek is a double-edged sword, how to ensure the quality of the brand cottage, Motorola must face a pressing issue. Insiders doubt, Motorola program by MTK, mean giving up quality, to give up scientific research, and even began to become MediaTek "wage earners."
From now, thanks to Motorola with MediaTek program is targeted at the low end. In the high-end market, especially smart phones, Motorola is using android operating system, launched more than Google android phone android phones but also their popularity. But do not forget, android was developed by Google. High-end use of android, the low end by MTK, that Motorola's own? This is not meant Motorola to market the core technology is lost, start a new fall?? Technology from the market to fall?
