subject: Common Mistakes In Search Engine Optimization [print this page] After making a professional website and applying popular SEO tools, if you are not getting reasonable traffic to your website, you need to evaluate your strategies before your website bring some sort of disappointment for you. There are several reasons which become responsible in failure of SEO strategies. Below are few reasons which you can check:
"Search engines love fresh content and hate copied content or plagiarized content. Big search engines like Google, Yahoo and MSN often block and even penalize websites having copied or plagiarized content. So make sure about the content which you are putting on your website is fresh and unique. So don"t make mistake by putting copied or plagiarized content at your website.
"Link building is one the most important process of SEO. Search engines value incoming links to your website and consider incoming links as a measure of popularity of your website. Linking to each and every website / directory is not important. If your website has 200 links but all coming from low quality links, search engines may not consider them but if your website has just 50 incoming links from high quality websites / directories, you may get good ranking in search results. So avoid linking your website to low quality websites.
"Software used by search engines such spider or searchbots are designed to read text and not JavaScript. Having too many JavaScript in your website will not help you in any way as far as SEO is concerned. Same is the case with flash website. Although flash websites are very beautiful and attractive for visitors but not helpful for getting good rankings by search engines. If you need to use flash content by all means, provide an html version. An html version of your website will give the search engine an option to index your website otherwise you will keep your figure crossed and your site will never get good SEO ranking.
The SEO optimization is huge strategy which you need to adopt. If you feel that you may not able to apply SEO strategy correctly, it is better to hire a SEO consultant. The decision to hire a SEO professional may cost you some money but in longer run it will give you desired results from your online venture.
