subject: The Basic Structure Of Your Average Seo Trainign Course [print this page] Many small business owners adopt an in-house approach to Search Engine Optimisation, and this is approach is usually taken out of necessity rather than anything else. However, small business owners have increasingly come to rely on SEO Courses or Training as a means to further their knowledge on SEO without having to resort to paying an extortionate monthly fee to a large Digital Marketing Agency to take care of their SEO on their behalf. This article will give a broad overview on what the average structure of an SEO Training course should look like this will give you an indication on exactly what you should be looking for when evaluating Search Engine Optimisation courses and deciding to part with your hard earned cash.
The first thing your course provider should address is keyword research. This is a critical component in any campaign and is basically the platform from which you can make crucial decisions relating to the types of keywords you decide to target. The keyword research section of your course should go into great detail on exactly how to perform keyword research, the particular tools you should be using and also how to target the keywords that will invariably drive more revenue to your website. The main emphasis in this section of the course should be on how to utilise the Google Keyword tool to maximum effect and also on how to use the data to make strategic decisions on targeting.
Another important element in any SEO course should be linkbuilding. Linkbuilding is crucial to the success of your campaign and should not be neglected. The topic of linkbuilding is very substantial and for very good reason 80% of your time working on your SEO Campaign should be spend finding, sourcing and building links to your website. The course provider should address such topics as link authority, weight, trust and importance there should also be a focus on Google PageRank and how this affects your websites position in the Search Engine Results Pages.
