subject: Canadian Software Companies Use Corporate Screen Casts To Train Their Clients [print this page] Traditionally both desk top based and web based service providers have used text based help tutorials to train and assist customers that are using their application. In the past five years more and more organizations have turned to corporate screen casts to achieve this task.
Corporate screen casts can be used as not only a training tool but also a sales and marketing tool. If you have your corporate screen cast (otherwise known as a corporate training video) professionally produced you can include a sales piece and the beginning and/or end that is a valuable opportunity to cross promote and up sell other products and services.
Using corporate training videos to train your customers reduces overhead because it cuts down training related calls to your customer service and sales departments.
Posting your corporate screen casts online is an opportunity to give your client access to information from their home or office 24/7 hours per/day. You can also post your corporate screen casts/training videos on your website and on YouTube and other Social Media and re-purpose it to drive new traffic to your website.
Remember that anything you put out there is a reflection of your brand, so do not try to trim your budget by attempting to produce your corporate screen casts yourself. Your time is valuable and you will find out quickly that: 1. its a lot more difficult than it looks. 2. Superior audio quality takes work and equipment to achieve. 3. A lot of editing happens behind the scenes to produce a professional result; do you have professional video editing software?
When you hire a professional organization to produce your corporate screen casts, you will achieve high production value, have the benefit of enhanced editing and have the audio professionally recorded. These three things alone will make your corporate training videos a cut above the rest. For more information about corporate screen casts visit www.assureassess.com.
