subject: Text Mobile Marketing [print this page] Text Mobile Marketing Text Mobile Marketing
Text Mobile Marketing is catching on.
Many of you have seen the phrase "Text (keyword) to 69302" and have wondered why businesses are choosing to market this way. Others have wondered why you would go through the trouble of creating a keyword and tracking replies. We live in an age where everybody is using their cell phones and social networking as a way of finding new businesses, and finding out the latest about businesses they already use.
Text Mobile Marketing is one way for businesses to increase loyalty and it's far more effective than the traditional ways of advertising your business. Because customers opt-in to receive your texts, you don't have wasted advertising budgets. Your texts are going to people that want to know what's new and exciting at your business. A staggering 95% of text messages are read within 5 minutes of being received. And the rate of response is 20% to 30% of reply, compared to the 1% to 1 % reply received from a successful direct mail campaign.
So what exactly does Text Mobile Marketing mean? It actually includes more than just having people text a keyword to a short code, although that is one of the most popular ways to enroll in the program. It also allows the business using it to create an online sign up page for an existing website, or even create a sign up widget for networking sites such as Face Book. Imagine being able to reach fans of your pages no matter the time of day?
What can you do with mobile marketing? Imagine that you're an owner of a restaurant, and you're having a slow week. Instead of hoping that business increases, you could send a text message to all of your enrolled customers offering half price appetizers, 2-for-1 drink specials, or even a discount off the diner's check. The beauty of it is that your customers can forward that text to friends that aren't enrolled, and before you know it a slow night has become a busy one. Or imagine you're a retail business, and you want to drive traffic into your store as well as reward your loyal customers. You can actually create a mobile coupon to send out offering a discount for a specific item or length of time. As the coupons are redeemed you can track them and see that your campaign has been effective.
Mobile marketing isn't limited to traditional retail businesses either. It's a useful tool for any business such as doctor's or dentist's offices, even auto repair shops, where businesses set appointments and then have people miss them because they've forgotten. Instead of making endless phone calls, you can send a text with an appointment reminder that can be replied to. Imagine how few missed appointments you would have if there was a text on your phone that reminded you.
More and more consumers are using cell phones, social networking, and technology to find businesses and deals. Why not learn more about using those tools to your advantage?
