subject: 3 Easy Ways to Improve Your Organic Performance Using PPC Data [print this page] 3 Easy Ways to Improve Your Organic Performance Using PPC Data
Running Google AdWords account for advertising your business on the web can bring you many advantages. For the new domains PPC advertising is definitely the best way to start driving quality traffic to the website. For those with established presence on the web there are still plenty of opportunities to employ data from your PPC account to improve performance of your website in the Google organic search results
Use PPC account data to improve the success of your existing organic position.Constantly testing different components of your campaigns to find the best performing keywords/keyphrases or text ads you should know what messaging got better click through rates and better conversion rates. You know your winners, so why not incorporate the tested and proven message into the meta description of your organic listing to be included in the snippet? You might not get better positioning but this tactic can help you get more clicks from your spot and bring more visitors to your website.
Increase visibility of your website for your best converting keywords.Your website might be positioned well for the keywords bringing visitors to your site while some of the converting keywords can be overlooked. You can use Google Analytics to see how your keywords converting organically and build your SEO efforts around your winners. If you are not showing up well in the organic search you won't have enough statistic data to base your decision on. In this case data from PPC campaign can be utilized. You can identify your best converting keywords, optimise your web pages and increase visibility in the best performing areas.
Incorporate the most popular search phrases for your business into a page copy.PPC search query report is a valuable source of information on what users actually typing in the search bar when searching Internet for the products/services in the area of your business. You might be surprised to reveal new keywords that even not in your campaign but bringing traffic to your website. PPC search query report can help you identify more clearly and precisely which keyphrases are generating the most traffic to your site and build your web marketing strategy around them.
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