subject: Prospecting: Become Top of Mind with Real Time Data [print this page] Prospecting: Become Top of Mind with Real Time Data
Every day, in these times, things get faster. News, information and conversations travel through more channels with more speed as new technologies and mediums appear. You're trying to find ways to adapt your business to the speed, but why can't you do the same with your lead generation tactics?
Real-time data can have a serious impact on your lead generation methods and practices. By constantly monitoring and staying aware of real-time updates in your prospects' respective industries you make yourself a reliable source for information for those potential clients.
Sometimes it's as simple as capitalizing on a news story or industry update. This is an opportunity to utilize social media to your advantageTwitter updates, Facebook feeds and more can give you the latest information you need to get in front of your prospect. These updates give you the opportunity to customize a relevant, timely email that not only will convey your strengths as a company, but will also inform them of something they may not have even been aware of yet.
The key to taking the real-time path is to partner it with your traditional approach. Nurturing your leads consistently and offering a quality service or product will always be critical, but the availability of real-time data enhances your credibility. Even if your prospect is aware of the recent news or information, it can only strengthen your presence.
In what ways do you take advantage of real-time data? How do you increase your perceived value to your prospects with it?
