subject: SEO and the Small Business [print this page] SEO and the Small Business SEO and the Small Business
As a business tool, a company's website is turning out to be its most cost-effective investment yet.
There is no doubt that the internet has really opened up the market to both small and big players. Before the only role of the internet for small businesses is that of an announcement page, notifying online users of the existence of the company and its products. But as soon as interactivity can be programmed into websites, these websites have stores for the small business. And where there are stores, there are backroom operations.
One of the backroom operations essential to business is the gathering of information. Before, websites can be equipped to interface with a small company's accounting and inventory database so as to provide basic important information such as sales and stock movement data.
As the competition online heated up, the need to place first in a search engine's query result became important and SEO was born. Through SEO, small businesses gained valuable insights into how online traffic can be directed towards their sites. In a competitive market such as Houston, the ability to influence the traffic might just mean better business survival.
Any good Houston web design company can design a good-looking website. Any good Houston web developer can incorporate a lot of apps in the website to address the information requirement of online users. But only a good Houston SEO company can give a small business the upper hand in being in the first page of online queries that have any relation to their business.
As to the advantages to small businesses of SEO services, Houston is a hugely competitive market and being first in any source of information is already a decided advantage. The value of being first in query search is equal to that of having a full page spread of advertisement in a nationally syndicated paper.
Another undeniable advantage conferred by a good Houston SEO company on a small business is the intelligence they provide with respect to competing business, such as popular queries that produce hits, which any small business can turn to its advantage.
