subject: Tips For Getting More Subscribers [print this page] Tips For Getting More Subscribers Tips For Getting More Subscribers
When creating a mail campaign it is important to make it fun! People visiting your site are
more likely to sign-up and become a subscriber if they can relate to an element of fun, joy or whimsy at the point of sign-up. Some of the oldest tips for getting more subscribers to your email list are still some of the best ones. But people are more likely to give you their address when you can brighten their day a bit.
It's important to collect names and addresses on your website or blog, because you need to have a growing audience to speak to in the future. Even if you are not quite sure how often you'll be running a mail campaign, go ahead and start collecting follow up information from the first day your site launches. If you're working with a blogging platform, the mechanics of notifying subscribers is built-in every time your blog updates.
If you're working outside of a blog and are designing your own website, then you will need to get involved with the details of building a subscription box that provides the space on your site where visitors provide their follow up information. To a great extent this provides you with more leverage on just how you will get the box noticed and invite people to join your list.
Understanding exactly why someone would provide you with their follow up information is important in the design of your name and address collection process. Are you promising them something in return for the address? If so, you'll need to build the flow of the site so that once a person has signed up they are directed to an immediate download of whatever you were promising. Be sure to deliver on your promises since that is the only way to keep someone from unsubscribing.
What you'll exchange for the address is up to you. It should align to your particular niche. For example, if your niched in a site for foodies then your free prize may be akin to a secret recipe or a small collection of recipes that would appeal to your target audience. But when you make the sign-up process feel 'fun' you may not even need to offer anything in exchange for a subscriber.
Have you ever visited a site that was so cool that you signed up as a subscriber simply because you wanted to be part of something exciting? Keep this in mind when designing your own website and you may have visitors eating out of the palm of your hand. When a new website has potential and is fun to visit people naturally want to be kept in the loop. Build excitement and a touch of whimsy to your site's design and watch the subscriptions flow in by the droves!
Building a list is only half the battle. What you do with the information you collect will determine how successful you'll become with whatever it is you're trying to accomplish. The best tips for getting more subscribers to your email list are often the simplest ones. When you build trust and deliver value you'll gain a growing audience.
1. Make it easy & obvious
2. Stay laser focused
3. Offer a bribe
4. Use viral ebooks
5. Dedicated subscription landing page
6. Become a guest blogger
7. Start a podcast
8. Post in forums
9. Networking
10. Cross-promotional deals
All of the above tips require that you are posting the best content you can. If you use some or all of the tips above can increase your subscriber count pretty quickly
