subject: Do You Want To Know How To Increase Sales Using Email Newsletters? [print this page] Do You Want To Know How To Increase Sales Using Email Newsletters?
Businesses all thrive on sales. Without them their would be no business. Today there are plenty of different means of generating sales and email newsletters are one of them. So do you want to know how to increase sales using email newsletters?
First, you need to ensure that all your newsletters are worth reading. This might sound obvious but so many sales are lost through readers not bothering to read the full newsletter. Make sure that the content of yours is interesting and will capture the attention of its recipients. When you have done this successfully, you will find that the sales start to come in as recipients want to engage more with your business.
Next, why not think about adding an offer into the newsletter. This could be in the form of a discount code, which can be used on your website. Doing this will not only increase the chance of sales, it will also show you how successful the newsletter was. Many people react very favorably when they think they are getting a good deal. You might want to consider putting a time limit onto the offer. So maybe tell readers that they have to respond within 72 hours of the newsletter being sent to qualify.
It also pays not to flood your subscribers with too many newsletters, as this will make them more likely not to read them. When you want to increase sales with newsletters, the last thing you want to do is have less people reading them. Remember the key to more sales is quality and not quantity.
Then ensure that your newsletters are actually reaching their destination. Test this by setting up a means of collecting all newsletters that have bounced back. Regularly update your mailing list to make sure the 3,000 emails you are sending out (for example) are hitting 3,000 inboxes.
Finally remember that newsletters need to contain newsworthy information. Do not be tempted to release one every week if you have nothing to say. On the other hand, if your customers are used to receiving a newsletter each week keep it up. Another good trick is to send the newsletter between Tuesday morning and Wednesday afternoon.
Tests have shown that people are more likely to respond to newsletters sent in between these times. This is because on Mondays, they are getting into the working week and by Thursdays, they are getting ready for the weekend. So why not implement a few of these ideas and see if you could increase your sales using email newsletters.
