subject: Success With Marketing Basics [print this page] Success With Marketing Basics Success With Marketing Basics
Success in business is underpinned by marketing basics. Attracting and keeping customers is what good marketing delivers.
Your product or service will not appeal to everybody, so you need to have a clear idea as
to what kind of people will buy from you. What are their lifestyles, tastes and dreams? If you know enough about your target customer group, you can devise marketing activities that will reach them. It really will help your marketing efforts if you put together a written plan. This should cover the next six months or year, and show what marketing you will undertake and when it will be done. Having a plan means you will not omit some key element.
You can take advantage of any free marketing available, but if you have some funds for your marketing plan, spend it only on the planned activities. It is a mistake to impulse buy advertisements if they are not part of your plan, bearing in mind your plan is a focus on what will give you the best marketing outcome.
Other producers will be marketing to the same customer group. You should know about this, and see what your competitors are saying and doing. Your own marketing messages will need to clearly show the customer why your offering is different and why it is best for them.
Your offering may be best for the customer, not simply if it is cheapest, and remember, only one supplier can be the cheapest. Your offering may be best because you will deliver early in the morning, for example, or for some other benefit that is valued by the customer.
When the customer is buying, they may not be overly concerned with the specification of the product. They will certainly want to know if it fulfils their needs. Their needs will not be in their minds as technical specifications, but more intangibly as a solution to a problem, or a lifestyle enhancer.
The changing nature of the world means that customers preferences are changing all the time. You need to be conscious of these changes, so as to maintain successful marketing practices.
10 Great Questions to Ask Yourself
1.Am I Doing What I Love?
2. Can I Love What I Do?
3. Do I Know What I Want?
4. What Do I See Myself Eventually Doing?
5. What Motivates Me?
6. What Career Goals Have I Achieved So Far?
7. Am I Constantly Improving Myself?
8. What Am I Doing To Get Where I Want To Be?
9. Am I Willing To pay The Price?
10. Who Can Help Me?
No one can succeed alone. Take the time to ask these questions to yourself these tough questions on your quest to career success.
