subject: You Need to Decide on a Niche Marketing Strategy, This is How You Do It [print this page] You Need to Decide on a Niche Marketing Strategy, This is How You Do It
There are many niche markets out there to choose from and picking one may seem overwhelming. Put a little time and effort into making informed decisions upfront, and you will spare yourself unneccessary spending and hairpulling later. Instead of spending tons buying "hot" niche lists from the experts, you can do a touch of research and decide on one now.
Traffic generation stems, in large part, from posting content all over the web (ie. blogging, articles, video), so choosing a topic you are passionate about will make the task of writing additional relevant content much smoother.
Competition for your niche keywords is inevitable. But knowing just how many other sites are ranking for your keywords will give you a clear picture of how much SEO work will be required for top ranking. A manageable level of competing web sites, yet a large search volume are important attributes for keywords which would be ideal for you. Choosing a niche based on the fact that is isn't super competitive is not necessarily what you want to do. You are looking for ones with which you can get a means of access to big volume. Spending too much time estimating keyword competition will prevent you from ever getting out of the gate.
Assessing the effectiveness of your keywords is what calculating niche profitability is all about. Doing research on the standard cost per click in contrast to traffic volume will help determine profitability. Since it's pointless to keep paying for clicks for keywords that don't make money, a theory based on these numbers is understandably very helpful.
Don't forget that a niche is a highly specialized portion of a larger market. You may not find a mainstream topic to be profitable. However, a smaller sub-topic could have great money-making potential. It may be that all you need is to consolidate your original idea down a little further and you'll find what you are looking for. One way to apply this rationale to your keyword decision making is to look into long tail keyword phrases. While being easier to rank for these long tail keyword phrases will also have less competition.
In order to make money from a web site, you'll need to sell products to your visitors. If you have not formulated a product of your own, then you'll probably be selling affiliate products. Take a close look at the amount of applicable affiliate products available for your niche as well as their overall quality. Establishing trust with your readers is what will encourage them to buy from you. Your integrity will be ruined if your readers get burned from buying a junky product you referred. Choosing a niche topic for which there are few good quality affiliate products will curtail your money making efforts.
A bit of research and informed decision making can start you off on the right foot when it comes to deciding on a niche marketing strategy. Don't let a little difficulty deciding on your first niche talk you out of trying to make money online.
30 Days to Niche Success isone of the easiest to followniche products for making the most out of mini-sites.
