subject: Advertising Education for Realtors to Produce More Deals [print this page] Advertising Education for Realtors to Produce More Deals
A essential question, as a aspect of your Realtor marketing arsenal, is, "Do you snap listing pics yourself or do you find a photographer"?You have absolutely no clue about the horrible comments prospective buyers are yelling about your listing's pics when they are online.
You'd be depressed if you knew the amount of commissions you were missing due to the photos you took yourself. How much quicker do you suppose you'd sell that home if you utilized professional photography in your Realtor marketing?
Most Realtor try to save some money and upload pics to the multiple listing service that they took themselves.Even listing clients I served said they were awesome and I thought so too until I accepted an agent job in WA a while back.
In any given month, I'd have over 75 different clients and they'd all tell me their disgust about the pictures they saw on-line for the homes we were viewing.
Working with so many clients really clued me iin to how bad Realtor's photography and realtor marketing really was, at least from the client's view point.
It was hilarious, my clients would go in a house and ask me if it was the same house they saw on the web. Of course, many of my buyers who told me this felt like they got cheated.
The bottom line was that the pics my clients saw on the web needed to match up with reality or else they were upset. You can't ignore how critical a role professional pics play in your Realtor marketing plan when selling a house.I mean, if you have great photos online for buyers to see, they'll jump to the house that minute. Alternatively, you'll earn yourself zero buyer walk throughs if you use your $10 convenience store camera and snap the listing pictures.
Worse yet, if you took images that made the home look like a palace, you know what happens? A buyer looked inside that home rather than sitting at home looking more homes. The obvious way to selling that house is having as many buyers walk through as possible, correct? The lesson is to have a pro take your listing pics and spend the $200 or so so you can make that $10,000 commission.
You surely know that three quarters of your buyers are going through listing photos online and deciding to see the home or not on those pics alone.
So let's imagine you took the bullet and paid a pro to take the images for you listing...
Those sellers you have would jump up and down after the house closed in sixty days instead of 9 months.There wouldn't be any worrying about losing money because you had to lessen the list price from a stale listing.
You could look like a top producer in the area because of the quicker sales, better looking listings and more satisfied clients. Your overall image is enhanced, big time!
After all those benefits to raising your income, are you really going to try and skimp on the couple bucks for a real photographer? This is one of those "must have's" in your Realtor marketing plan that you can't ignore. You can't deny the power of this realtor marketing method if you're a listing agent.
You have a few options...An easy option is to hire a regular photographer for a few bucks and have them spend 30 mins. taking some awesome listing pictures. You don't want to be stupid when you're picking this photographer, they have to get the point of what you're using them to do. You don't want to pay for real estate photography that's no better than your own.
If you're in a major metro area, try looking up vicaso.com as an alternative.Vicaso started to provide exactly the type of product we're talking about.
On their site, I think it might about two hundred or three hundred dollars for an entire listing shoot that can be set up online and completed within a couple days.No joke, these guys can turn a run down dump and make it seem like Trump's penthouse online.
Shiloh Street University gives Realtors video marketing lessons and tutorials along with recommended real estate marketing products to boost their closings.
Also read: Real Estate Marketing Products Critical to Realtor Prosperity
