subject: Hyundai Use World Cup To Gain Publicity [print this page] Hyundai Use World Cup To Gain Publicity Hyundai Use World Cup To Gain Publicity
As the World Cup draws ever nearer Hyundai have ceased the opportunity to make the most of their affiliation with the 2010 tournament by launching two special edition football-themed' i10s.
The used Hyundai i10 cars have been covered in artificial turf so that they replicate a football pitch, they have had white lines drawn on and have giant footballs positioned on top of the roof. The windscreen has been made to look like a goal post so it seems as though the driver is peering through the sticks.
Hyundai have even kitted out the vehicle's interiors too one has the same replica turf fitted on the inside and one has a football-theme' design throughout with balls being used as headrests.
Hyundai will be using these vehicles for lots of promotional activity in the lead up to the World Cup and throughout the tournament and it's not the first time Hyundai have pimped' their cars either. They have previously kitted one of their vehicles out to replicate an ice cream van which was showcased during the London Motor Show.
These themed designs give Hyundai a great opportunity to generate publicity for their vehicle line-up.
As football fever grows within the UK look out for these soccer-themed cars touring the length and breadth of the country visiting a Hyundai dealership near you.
Hyundai are the official car supplier for the 2010 World Cup meaning that they will be responsible for transporting FIFA officials and teams to and from the stadiums during the tournament. As well as commissioning their themed cars they are also running several competitions throughout the tournament so keep an eye out!
