subject: Minneapolis Web Design Explains the Differences Between Brand, Identity and Logo [print this page] Minneapolis Web Design Explains the Differences Between Brand, Identity and Logo
When creating a website for a company, the brand design, the identity design and the logo design all have very different roles. But when working all together, they help create an overall image for a business. In their most basic definitions: brand is the emotional perception of the corporation's image, identity is the visual aspects that help to form the brand and logo helps identify a business using a mark or icon.
A brand is the personality assigned by the perceptions of a given audience of a corporation, service or product. Designers cannot make the brand. That is the job of the audience. What a designer can do is form the foundation of the brand.
The brand of a company plays a large role in its identity. Identity design is based around the visual devices. The identity design of a company is made up of mostly visual devices, including but not limited to a logo, interior and exterior design, marketing devices, packaging of products, design of apparel and any other visual communication elements.
The brand, identity and logo all work together, but the logo is the corporate identity and brand all in one mark. It is the symbol of the business or service. Logos exist to identify the company, not explain it. They derive their meaning from the quality of what they symbolize. A logo only functions in its intended form once it becomes familiar. It identifies a company in its most basic form.
All three of these together help bring together a cohesive and coherent message to a companies potiential customers.
