subject: How To Monetize Your Site - 3 Under-Utilized Methods [print this page] How To Monetize Your Site - 3 Under-Utilized Methods
A website must be properly monetized if you expect to earn a regular income from it. When it comes to making money from your website, you can do lots of things, but not every method works for every site owner. So choosing a monetization method greatly depends on your personal comfort level and as well as your target audience. The way you build an online business is to monetize your site and gradually increase your efforts and profits over time. There are many ways to monetize a website, and in this article we'll be looking at three very effective ones.
There's money to be made as the middleman if you offer people a marketplace where you will bring other people together in commerce. Worried because you're not in the bigtime, yet, and have a smallish web presence? Just do it from a smaller approach. Easy, huh? You, as the middleman, will basically provide a central place where people can trade, buy, barter, or sell their goods. Your income will derive from charging a small listing fee once your marketplace is established. One probably speed bump is you'll obviously need to run a software application for this. If you're looking for quick monetization profits, then this method really isn't for you; it's more long term and strategic. There is another type of website ad you can run, that pays you per impression and not per click; this is known as CPM advertising. You can look over the various companies that work with CPM advertising; the term stands for Cost Per Mille (cost per 1,000 impressions). Before you use this method, you should build up the traffic to your site, as you do need quite a few impressions before you make any significant money.
If you are looking for another simple yet profitable way to monetize your site, direct banner advertising is something you should consider. For as long as people have been putting up websites, virtual advertising space has been a valuable commodity. The reason it's highly popular is because it helps you determine and decide your own rates, rather than being dependent on the middleman and give away commissions. You do, however, need to show potential buyers that your site gets a lot of traffic if you want to sell ads. This type of selling also gives you more responsibilities, as you are the one in charge of the whole system.
In summary, the monetization methods that we looked into above are in no way the only methods available for you to make money from your site. The most important thing is to test, experiment with anything new, and always maintain a sharp eye on the industry. Online business and marketing is highly fluid and dynamic; so it's really a good idea to keep building and adding on to what you're doing.
