subject: Raiders complete brand clothing revealed inside story of the five marketing - Apparel, Marketing - Clothing industry [print this page] Raiders complete brand clothing revealed inside story of the five marketing - Apparel, Marketing - Clothing industry
In general, the brand management of start-up capital to at least 100-500 million yuan, and must be produced, then Sell . But really and truly happened fictitious brand myth.
Raiders 1: out of nothing
Wenzhou, a new brand Women Decided to hold the brand conference in two weeks. For a two-pronged, coherent, companies use seven days time, recruited three Clothing Wholesale salesman; while briefing news through the media focus on running. Already that everything is ready, only a strong wind, however, as changes in plans, designers and board division of the sudden resignation of the conference almost into a joke. The reason is that all the samples have not produced clothing.
Nevertheless, the Wenzhou businessmen, stubborn character and panic of courage, not shaken their schedule. Through recruitment, until the day before the conference, the new designer to fully buttoned. Like new designer clothing is brought from home, with no mark to and stickers were sent to the Continental Grand Hotels Release site.
As Advertisement Effects and new tactics to the efforts of operational staff, more than 100 wholesalers from all over the pool to the release site. Sumptuous lunch and dinner rush to cover up the product launch. For some hearty dealers, the company's future depends on the boss man and shot level; while for the hero of the story in terms of all the 200 000 when all on the venue and the dinner table. Next, to do is how to deal with these customers to own humble on-site inspection.
This time, the wonderful thing happened. The boss deliberately arranged all of our customers in the same morning to discuss their own remote office. When customers receive their bus companies, it was found that the company may be small, but the door has the financial room to decide the buyers lined up to wait for the dealer. Among them, the lack of two dealers from the same region, in order to compete for exclusive distribution rights for severely beaten. This is tantamount to everyone in order to signal: must be immediately available for ordering! Thus, 40 large and small clients from a few hundred yuan to 30,000 yuan, have to hand over the deposit. This enterprise is relying on the first deposit of 50 million in 14 days to produce the first batch of Autumn, which has taken an important step. Currently, the brand's annual sales passed 50 million yuan, up over 90 outlets nationwide.
Raiders 2: to become masters
The risk of new brands is very large, if not go to the wholesale business based Marketing Line, is bound to go through the pain of his shop. The huge store is not spending that just to prepare the product is a very difficult thing for people. More prepared, I am afraid not so many shops open, cargo pressure in the hands of 3 months, you worthless; prepare less, not even a counter all support it, to support not months, you have to close.
A well-known Wear Company had to Proxy Hong Kong Men's main industry. Before the creation of its own brand, the company ladies auxiliary products as goods sold in the men's store, variety, while small, but profitable. Of course, in order for the two brands appear in the same counter, the company also made the necessary public relations. After six months of running in 1996, the company will definitely test the clear market demand in the same time, to complete the necessary capital accumulation, and mass production in 1997 is listed in one fell swoop to be successful. At the same time, the original men's shops have gradually been more profitable, more own-brand sales replaced quickly become one of the top ten similar brands.
