subject: Potential Problems of China's stairs industry more optimistic outlook - staircases, markets, issues - Building Materials Industry [print this page] Potential Problems of China's stairs industry more optimistic outlook - staircases, markets, issues - Building Materials Industry
Stairs hot market, making a lot of stairs only to pursue the immediate interests of the company, but ignored the staircase industry market standardization, "mercenary" and only the short-term corporate staircase industry in Chengdu is now widespread, companies ignore their own brand of shape and training, brand consciousness, has become the industry is now urgent problems stairs. Special consult the industry on this news professionals, they agreed that the industry markets stairs, stairs features the brand presented in the following aspects:
1. Market demand, potential growth, but consumption is limited. Consumers in the pursuit of high quality, high-quality living environment for the staircase industry, while a broad market prospects;
2. Many brands, market competition, the industry is an emerging industry in the staircase, the market space for big profits, driven by the interests of producers and thus many related materials involved in the staircase industry, such as furniture, Steel And so on, seeking greater profit margins. Emergence of many brands on the market, because a considerable part of the business-to misinterpretation and immediate brand recognition, so there is definitely in the market influence, leadership, very few brands.
3. As the imbalance in regional economic development, regional distribution of premium brand was. Like Shanghai, Beijing, coastal areas such as stairs more mature brand, but a lack of market integration;
4. Brand quality is poor, there is no standardized market systems and industry standards;
5. Lack of consumer brand awareness, consumer risks. Chengdu brand awareness coupled with the stairs, the lack of the product of a brand and culture, focusing on short-term interests, can not establish market power of the brand;
6. Stairway low levels of competition in the industry, although many kinds of stairs brands, fierce competition, but competition is only limited to the low level of price competition. Stairs branding long way to go.
Chinese staircase and features the industry's status quo
1, small scale industries, regional dispersion, firm size was generally small. According to incomplete statistics, the number of manufacturers around the stairs are around 800-1000, industry smaller. Stairs enterprises widely distributed in the more developed the economy the major cities around, such as Shanghai's existing business more than 100 stairs, Hangzhou, Ningbo, also near the 100 or so. With Floor Like Building Materials Industry than the industry has not yet formed the stairs clear regional industrial agglomeration, more scattered, Shanghai, Jiangsu, Zhejiang, Guangdong, Beijing and other places a number of relatively concentrated. From the currently available business situation, the Chinese firm size staircase generally small artisanal industry more than 90% the proportion of small businesses. Although the United States emerged step for Arts, Czech Republic, step, Lau and a number of famous enterprises, the enterprise has accumulated a certain size, but compared with other industries, the output value is significantly lower: the staircase is currently the largest enterprises in 2005 stairs project has an annual output value is only more than 100 million yuan.
2, varieties, specifications of hybrid, low level of industrialization. On the one hand, the Chinese consumer market has a strong personality, fashion features, stairs varieties, specifications of complex, to material points are solid wood, steel and wood, metal, Glass (Stepping), Stone Stairs, etc., with stone, glass, metal and other materials than wood natural Environmental protection , Visual comfort, soft touch, and more affinity for noble and elegant, well received by consumers in China, therefore, wood, steel and wood staircase fast development category, accounting for the majority of domestic market share; the other hand, stairs Enterprise small scale, low degree of mechanization. From the industry perspective, the staircase industry is still very low level of industrialization, although in recent years the United States step for Arts, Czech Republic, step, Lau and a number of industry leading companies have made a lot of product standardization efforts, the overall (finished products, Complete, assembled) the concept of the stairs in the industry has not completely widely.
3, rapid industrial development, industry standards, industry Management Lag.
