subject: Getting The Best Deal From Distributors [print this page] Distributors are an essential part of any traditional product supply chain. Except for the direct model in which the company ships direct to the customer, they provide an important service, namely distribution of products as well as literature in many cases.
UK distributors work along the same principles much like their counterparts anywhere else in the world. While the word can refer to both national as well as local distributors, it normally refers to people at the very top of the supply chain. Distribution is about ensuring better reach and availability of the product in the various locations of the target market.
A companys core competency usually lies in manufacturing, sales or even marketing but not necessarily, logistics. Companies need the support and help of experts to help them deliver these products to potential customers. This job is what is called distribution.
In case you are buying from national distributors directly, you are probably pretty high up in the supply chain hierarchy and will be required to pick up wholesale quantities. This means that you have both the money to buy as well as the resources to hold and further distribute that stock.
It is important to understand and adhere to the terms of contract specified by the person you are buying from. Delays in payment, broken promises as well as outright lies do not augur well in any relationship especially those that are professional. Try and keep the option of buying from more than one distribution branch as that will give you a back up arrangement.
Popular products are often stocked out and therefore having more than one supplier is a great back up policy. You could try and buy from them in turns if you cannot split a single order on account of pricing or other commercial considerations.
