subject: How to Create an Impact at Your Next Trade Show [print this page] How to Create an Impact at Your Next Trade Show
Businesses are constantly trying to advertise their products or services innovatively at trade shows. The objective is to capture the attention of trade show visitors, improve brand visibility and advertise your product effectively using attractive customized and fabric displays. There are quite a few ways in which you can stand out from the sea of other exhibitors. Here are some ways in which you can create an impact or at least have a distinctive presence at your next trade show.
A live product demonstration is a sure-fire way of attracting the attention of show attendees. A great way to engage visitors is to show them how exactly your product works, pointing out its stand-out features and encouraging them to ask you questions about the product. People will remember your product more when you demonstrate how its works rather than just a verbal explanation of its features and functions.
Crowd pleasers like promotional robots and wheels of fortune also catch the eye of attendees. Once you manage to draw their attention to your booth, you can engage the visitors in a discussion about your product. If your budget permits it, you can also consider having an entertainer such as a rapper or magician at your booth to attract visitors. The entertainers can incorporate information about your product or service in their acts, serving as a creative promotional tactic.
Distinctive hanging displays also do their bit to make your booth stand out from the crowd. Use large and attractive hanging fabric displays and signage that help visitors identify and locate your booth.
The right booth aesthetics and ambience can also attract attendees in droves. Enhance the appeal of your booth space by using eye-catching rugs, aromatic potpourri and mood lighting. You can also consider offering refreshments such as coffee or candy at the back of your trade show booth, where your staff can engage visitors in a more informal product discussion.
Promotional products
Promotional giveaways at trade shows can also help in enhancing brand visibility. But the promotional products you offer should be useful to the attendees and complement your company image. Tote bags, wine bottle coolers and USB drives are some products you can consider. Make sure that you do not buy inferior quality promotional giveaways in bulk to keep costs down. This will project your company in bad light and defeat the very purpose of exhibiting at the trade show. Don't keep the promotional giveaways at your front table but hand them out only to visitors who are genuinely interested in your product or have been identified as potential sales prospects.
The ways in which you can engage trade show visitors are limitless. Even with a modest budget, you can make your presence felt if you use the right promotional tactics to attract your target audience. Complement your eye-catching pop-up and fabric displays with unique exhibiting strategies for success. Use your creativity and do a bit of research to determine how to create an impact on the trade show floor.
