subject: Electronic cottage sea branding: It may harm the image of Made in China - electronics, cottage phone - electronics industry [print this page] Electronic cottage sea branding: It may harm the image of Made in China - electronics, cottage phone - electronics industry
Many cottage in the country is the unknown number of small brands to India, Eastern Europe, even to become the largest brand in Africa. Therefore, the sea seems to cottage Electronic Brand image quickly to market an important way.
Haier, have long been a Chinese-made a beautiful card, world-renowned. Flooding in the cottage today, thousands of cottage enterprises in Shenzhen has been compared to the "soldier ants", the experts said, if a reasonable guide, and perhaps in the future from the group of soldier ants, out of 12 new "Haier" class organization.
With market regulation and competition intensifies, cottage enterprises to survive tough challenges encountered, they began to look into the overseas markets. Sea after the cottage, is to promote "Made in China", or the destruction of "Made in China" reputation? Flower in the "evil flowers" can bear the beautiful fruit, worth the wait. E-sea record
cottage Recent years, the cottage electronic products, especially cottage phone, large-scale overseas expansion, overseas markets have gradually become the main battlefield of China's cottage products. The cottage electronic products through trade channels, has spread to Southeast Asia, South America, Arab and Africa.
Cottage is in the process of the sea, with trade disputes in turn would have long-silent cottage electronics industry revisit the topic of original sin debate.
4 30, India blocked a sudden escalation of events in China mobile phone, from mobile phones are not allowed to use the free code, to contain Chinese-made cottage phone, and then evolved to block cell phone brand in China.
It is worth noting that this trade dispute, the cottage once again pushed the cusp of electronic products.
India blocked the import of Chinese mobile phone after the news spreads, the industry will soon have a lot of finger pointing to the cottage products. The industry believes that it is a lot of cottage into the Indian mobile phone, there is no quality assurance and damaged the reputation of Chinese-made, is the main source of the disaster led to the trade. Cottage Electronics sin again raised the industry's arguments.
With the domestic market and gradually saturated, cottage manufacturers put sights on a broader overseas markets. They generally have two ways out to sea, the first way is to trade with a strong basis for the Pearl River Delta, Huaqiang North, gathered through more than 2,000 channels of foreign trade business, the products hit the overseas market.
Estate is the staff of a foreign trade company in Shenzhen, the company is mainly engaged in trading of electronic products in Southeast Asia, many countries in Southeast Asia to establish a number of docking with the company to foreign subsidiaries. District told reporters that the main job of their boss first DVD product categories of trade, was later found that cottage owners are selling well in Southeast Asia, mobile phones, profitable, they began to trade as a sideline cottage phones do, and now one of her main tasks is to Huaqiang North regularly to find affordable sources of goods for export, of course, more often cottage companies themselves take the initiative to seek them recommended to them.
Cell company in Malaysia, Singapore, Indonesia and several other Southeast Asian countries have registered a subsidiary, the subsidiary is primarily used by any lawful means to do with the head office in Shenzhen trade docking. They contacted each time from a number of sources Huaqiangbei after the registration by the Shenzhen headquarters and subsidiaries in foreign trade of the way, will these cottage sold through normal trade channels, a subsidiary of Southeast Asia hands, and then subsidiaries and through its reseller channels in the Southeast Asian countries resold them, so that even the cottage into the Southeast Asian market was.
District told reporters, in fact, many of the cottage is directly over the smuggling through illegal channels, which means the risk is too high, their company generally followed a normal trade channels.
