subject: seo benefits of blogging [print this page] seo benefits of blogging seo benefits of blogging
Is blog optimization part of search marketing? Absolutely! Blogs are web site content management systems with additional functionality such as comments, trackbacks and RSS. Blogs are really no different than web sites.
If you can optimize a document and that document gets indexed, categorized and ranked by a search engine, its part of search marketing in our book. As such, marketers should be aware of how these kinds of channels can be used within the overall online marketing mix. Blogs are one of many platforms that benefit from optimization.
We sincerely believe using blog software to manage certain kinds of content on a web site such as an online media room, to archive newsletters, post frequently asked questions and to provide product updates can make a site that is otherwise very search engine un-friendly, become a viable source of great rankings. This applies to both regular search engines as well as blog search engines. These are applications for a blog besides the common use as a platform to increase credibility and communicate a more personalized voice for a company.
Blogs are no silver bullet though and require working hard and smart especially smart. However the payoff can be significant.
Online Marketing Blog receives the majority of its traffic from search engines. We can't mention any of our clients, so we'll risk being a bit vain and offer a few of our own examples. This is a blog after all and these are very practical, verifiable ranking examples.
While blogs used to be primarily kept by individuals (as online diaries), they have come into their own as business and marketing tools.
Basically, a blog is a website with content arranged in chronological order. Once set up, a blog is easy to publish as you don't need any HTML / web coding skills. Blogs have a fill-in-the-blank interface where you enter your content. Then you click a "Publish" button and presto, your new content is automatically converted into HTML code and published to a viewable page in a matter of seconds.
Here's where search engine optimization comes into play. By default, blogs do many things well that can help them earn search engine ranking. In many cases, blogs can achieve solid ranking faster than regular websites. A blog is easier to publish than a regular website, so you can post content to it more often. Search engines like websites with frequently updated content.
