subject: The Ten Worst Marketing Slogans Of All Time: Lessons To Learn Before Choosing A Marketing Slogan For Your Business [print this page] The Ten Worst Marketing Slogans Of All Time: Lessons To Learn Before Choosing A Marketing Slogan For Your Business
Summing up your marketing message in just a few words can be a powerful thing. Research continually shows that customers remember great advertising slogans. The best advertising taglines can inspire immediate action from a target audience. Well crafted marketing catchphrases can spread like wildfire across a nation in days.
Of course, some of the best known businesses still end up with bad lines. Dreadful lines. Or worst of all, forgettable lines. So here's our list of the ten worst marketing slogans and what you can learn when creating your own advertising slogans. Whether you're opening a contest on a crowd-sourcing contest site like Slogan Slingers, working with a freelance advertising writer or coming up with the line yourself, avoid stinkers like these!
"Do Stuff" - Radio Shack (What stuff? Why? Eh, who cares?)
It's Waaaay Better Than Fast Food. It's Wendy's Wendy's (Actually, we all know it's fast food. Try waaaay better restaurant slogans!)
You Gotta Eat Checkers (I do gotta eat. Just not at Checkers.)
Drive One Ford (This is what happens when 56 executives develop a marketing slogan over 38 meetings. Boring, generic and passionless.)
Avoid The Noid Dominos (The campaign didn't work and the restaurant slogan only made things worse!)
Ask About It At Work Afflack (Research showed consumers remembered the duck but not what was being offered. So nobody knew what to ask about.)
Anything containing the phrase or a derivative of "Tomorrow's Solutions Today" (Overused. Lazy. Totally clich. Has zero impact on anyone.)
More Doctors Smoke Camels Than Any Other Cigarette - Camel Cigarettes (The line itself is quite powerful. Too bad it's criminally misleading.)
Remember, to create brilliant company slogans, restaurant slogans, advertising slogans...whatever...you need to be creative but relevant. Memorable and actionable. Those words to live by will help you get a slogan with words that work.
