subject: Hire The Right Trade Show Booth Staffers [print this page] Hire The Right Trade Show Booth Staffers Hire The Right Trade Show Booth Staffers
Having the right people to man your trade show stand is crucial and directly related to the success of your business. Today's fast-paced business world, and the rushed atmosphere of these events particularly, make it essential that you have professional, outgoing, and knowledgeable people to run the trade show booth. Without dynamic staff members, all the pre-event marketing, focus on getting an attention-grabbing exhibit, distinguishing giveaways, and everything else are almost a waste. With the right trade show booth personnel, your exhibit can go from zero to hero.
Experienced And Knowledgeable
Possibly the most important factor to consider when deciding on sales staff for your trade show booth is whether or not the potential staff have had experience at such events before, and if they are fully knowledgeable about the products and services being offered. And in this case, knowledge can sometimes be more important to have than experience. Being familiar with the ins and outs of what your company is offering is crucial. Attendees will be asking booth staffers a wide variety of questions, so staff will need to be prepared. Consider having your booth staff team practice asking each other questions before the event to get into the mind frame of booth visitors. Experience is also important. Running a trade show stand and working in an office require different skill sets. The new setting, influx of people, and high pace of these events can throw off even the most dedicated worker at your local branch.
Outgoing And Cheerful
Another important component that companies should consider when hiring booth staff is their personality. Namely, are they outgoing and cheerful enough to interact with people all day long, and do they have a sales personality? Again, this setting involves much more face to face interaction than some people may typically be used to in their everyday jobs.
The booth staffer not only needs to be able to talk to people, and do it with a smile on their face, but they also need to be able to sell. The main goal of many companies attending trade show stands is to generate leads and eventually make more sales. If an exhibitor can't follow a script to make a sale, or ad lib and do it on their own, they aren't really going to be of any use on the show floor.
A Professional Attitude
Last but not least, staffers at trade show stands need to be professionals. They need to know what is expected of them, including the long hours. They should be aware that they should refrain from eating in the booths, talking too much with coworkers, chewing gum, and cursing. They should be dressed appropriately yet comfortably, possible conforming to a set dress code. Above all, they should treat attendees courteously and promptly, smile, and be friendly.
Choosing staffers for trade show booths is a big decision that should not be taken lightly. Having the right staff can go a long way towards having a successful exhibit.
