subject: Chinese Group buy site early stage of development need to address four major issues - Group buy site-it industry [print this page] Chinese Group buy site early stage of development need to address four major issues - Group buy site-it industry
April 21 news iResearch Consulting analyst Su Huiyan analysis report released today said that China Groupon mode Group buy site early stage of development, access to resources required to solve the business, consumer users to attract, improve website security services, business expansion capital needs caused by four problems.
Event Background: 08 11 months, the United States is Groupon first Group buy website. With a clear profit model, the rapid geographical expansion and strong financial support, Groupon now profitable. 2010, China has also emerged a number of sites imitating Groupon mode, F group, the U.S. group, handle, so that is representative of sold-out.
IResearch quick assessment: Group buy way Home And home appliances shopping site specific physical type has long been applied. The class Groupon the F group, the U.S. group, handle, full house, etc. Group buy website, and before the biggest difference is that these sites mainly localized service class products buy, do not involve logistics and distribution problems.
IResearch Consulting analysis, Groupon Group buy network model is the essence of businesses and consumers to provide a localized service platform. Businesses through the platform to promote its own restaurants, entertainment, beauty services, the way consumers get through the Group buy price, the website itself to obtain services or products to post earnings.
F group, the U.S. group, handle, sold-out sites such as the rise of the Chinese Group buy, and China Electronic Business development is closely related to the improvement of the environment; early stage of development of such sites, need to address business, consumers, platform services and finance problems in four areas.
The one hand, popular e-commerce site for the cultivation of such Group buy consumer groups. IResearch Consulting statistics show that in 2009 China Network Shopping users reach 109 million in size, accounting for 28.4% of Internet users in China. Popularization of e-commerce web site development for the Group buy cultivated a large number of potential customers.
The other hand, the development of e-commerce Group buy for the type of authentication, payment, customer service and other sectors to provide a solution. To cover part of example. Taobao C2C trading platform such as the development of third-party payments for the development, alleviate the problem of trust between buyer and seller; and third parties to help pay for the development of the Group buy transaction process to solve cash flow problems. China Groupon mode
Group buy site early stage of development, four issues facing
IResearch Consulting analysis, to local service-based Group buy site early stages of development need to solve four problems: First, access to business resources
. Localization of life services cover catering, entertainment, Beauty Salon , Accommodation, shopping and many other aspects of the service-oriented commodities Group buy sites, build-essential businesses in various service industries rich resources; the same time, the current F group, the U.S. group, handle, sold-out sites such as extended Groupon " Group buy once a day "approach will certainly require Web sites to contact several businesses to provide consumers with a variety of options.
The second is to attract consumer users. Group buy transaction itself requires consumers be more involved in the purchase. The more involved consumers, buy the more significant price advantage. Group buy site early stages of development, need to adopt Marketing Promotion, new website design to attract consumers to participate in Group buy activities. IResearch Consulting observed that, in April 2010, the Chinese F group, the U.S. delegation, full house network sites such as single-handle Group buy event participants about the hundreds of people, over thousands of activities to participate in the Group buy one of the few.
Third, improve website security services. Group buy platform for businesses and consumers the trading channel, the site need to improve the platform's security services. F domestic network, the U.S. group after the first payment of user consumption methods, how to ensure Group buy quality goods, transaction disputes and other issues need to be clearly who is responsible.
Fourth, expansion brought funding requirements. Main localization pattern of life services Groupon Group buy site operation process will need to conduct business development in different cities, businesses and consumers the accumulation of resources;
In this process, your website will be put into a large number of manpower, increase website promotion, increase site capacity, so companies can not develop without the support of matching funds.
Learned that since the end of 2008 inception, the United States Groupon total number of employees has reached 270 people, and has has won nearly 200 million U.S. dollars in financing for business expansion and staff motivation. The same type of site control the domestic capital enterprise growth stage pressure is an urgent need to resolve.
