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subject: Good Habits In Starting Your Brochure Designs [print this page]


Good designs for brochures are made when they come from a good start and some good professional design and printing habits. While some brochure samples can teach you how a typical design for brochures can be done, they cannot really teach the precise practices that will make the whole job easier, faster and more accurate.

So let me teach you some of the most important habits when starting your brochure designs. Listed down below are seven of the best habits that you should remember. Read through each one by one and apply it to your brochure printing.

1. Look at brochure samples It is always a good idea to look at other brochure samples first before getting on with your own color brochures. Having a look at the current trends of brochure design as well as the possible brochure competition can give you an insight as to how good you need to be to be able to produce an effective custom brochure. So go ahead and browse through all the different brochure samples that you can find. It should be quite enlightening.

2. Refine your main design goals Now, before you start embarking on a design for your color brochures, you should always first refine your main design goals. Do not just aim to create something beautiful. You must have a concrete design goal that has measurable results. You can try aiming for your brochures to elicit more responses via telephone or email. You can even have a design goal of directing people to your website or even actually coming to your shop. By precisely establishing your goals in the design, you can be more deliberate with the design elements so that your color brochures become more effective.

3. Acquire brochure templates Templates are the key to a good foundation of a brochure design. A template has all the settings already pegged so that you wont have to worry about the dimensions and document settings of your color brochure draft. You can set off making your designs immediately and have a great start if you use those brochure templates.

4. Flesh out your brochure marketing copy Before you go all the way with your brochure designs though, it is also a good idea to first flesh out your brochure marketing copy. For a good start to a color brochure design, your marketing copy, or the text of your marketing brochure itself should already have been tested and streamlined. This makes the formatting job of the brochure easier since you dont have to adjust and readjust the spaces. So make sure that you compose everything and refine all the text content so that there will be no changes needed for them once designing starts.

5. Take all the needed pictures and graphics You might also want to acquire all the pictures and graphics that you might need already before starting the design. This helps you focus on getting the best pictures, and then once designing starts, you can focus on the layout itself of the color brochure instead of having to deal with editing those images. Believe me, this will streamline your process and you will have less of a headache when you start your custom brochure designs.

6. Download all the possible fonts you need Like the images, it is also better if you download and install all the different fonts that you may need for your color brochures. There are tons of free fonts online so you dont have to worry where to look. Just get all the ones you like so that you dont have to install them mid-design.

7. Set a target brochure printer Finally, you should try to set a target brochure printer before you start your design. This can help you because most brochure printing companies have certain guidelines for the designs of color brochures. By knowing these requirements early on, you can already match all the specifications of your draft document for that particular brochure printer. This minimizes the need for conversion and editing before brochure printing starts.

Great! Just try to do all these preparations and you should have a great start with your brochure printing and design. Good Luck!

by: Steve James Perkins




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