subject: Cai Jianwei: innovative service plans to open up a whole new kitchen - the kitchen, the whole kitchen, kitchen electric - Building Materials Industry [print this page] Cai Jianwei: innovative service plans to open up a whole new kitchen - the kitchen, the whole kitchen, kitchen electric - Building Materials Industry
"Kitchen electrical integration" concept comes into being through time is not long now, but the market's reaction has gradually formed a clear outline, Haier proposed this innovative concept began to familiar and accepted by consumers. Nirvana new things are always beautiful after the Phoenix, so we have reason to believe that soon, "the new revolution in the kitchen," is the pursuit of the mainstream of modern life. Haier is known to serve today's Haier Kitchen Services still follow the steps into the world. Now, the whole kitchen, Haier, General Manager Cai Jianwei flagship store in Guangzhou Tianhe accepted the reporter on this interview, 11 answered questions related issues.
"Kitchen electrical integration" to overturn the traditional concept of consumer Haier Kitchen
the most revolutionary act is to put forward innovative "kitchen electrical integration" concept, which subverts the traditional concept of consumption and consumer spending habits. Personally, I think, a good product must focus on innovation, but not just in science and technology innovation, the more important to reflect in the service innovation.
Reporter: First of all, thank the whole kitchen Haier flagship store in Guangzhou Tianhe SouFun, general manager of Mr. Cai Jianwei accepted an interview. Congratulations to the whole kitchen again Haier victory Guangzhou Tianhe flagship store opening! I ask, opening this time, the flagship store of the overall Sell Is consistent with the expected sales target it?
Cai Jianwei: not much difference, since this month, Tianhe store's sales had reached the initial goal-setting.
Reporter: holiday sales before and after the change obvious?
Cai Jianwei: Apart from a small holiday sales period were significantly more likely, the preganglionic and postganglionic are relatively stable. Overall, from the "51" between the Tuen Ng Festival holiday to show higher sales of both the situation, but the opening of the relative decline after a few days and the Dragon Boat Festival.
News: sales of the future than optimistic or pessimistic?
Cai Jianwei: relatively optimistic. I can not guarantee next year's situation, the situation now, after all, is not very clear, must be before October forecast. But from the first half of the development of international situation, it is certain that this year the market will respond more strongly during the first half, no doubt, increase sales is obvious. The property market to pick up, the impact of national policy environment, it is inevitable the second half.
Reporter: Haier's high-quality product assurance and self-confidence?
Cai Jianwei: This is certain. Haier Home Appliances In the international arena has a very high reputation in China is in the high-end consumer groups have been recognized, therefore, Haier has reason to believe the whole kitchen, with the visibility and reputation of Haier household appliances, Haier as a whole will be the same across the kitchen of tomorrow style.
Reporter: So, what kind of Haier Kitchen introduced the representatives of revolutionary products? Whether a certain extent, change people's habits?
Cai Jianwei: I personally think that the behavior of Haier Kitchen is the most revolutionary innovation has put forward "kitchen electrical integration" concept, which subverts the traditional concept of consumption and consumer spending habits. The past, people Decoration When the kitchen are cabinets, kitchen appliances buy their products lead the field, but with the use of time, increasing the depreciation rate of the product needs repair and renovation of the density of more frequent collection of different brands to show the disadvantages. First, some product failures, perhaps the product of reason and the reason may be installed, or a kitchen space functional design reasons, the responsibility is too ambiguous, the parties to pass the buck. However, if a kitchen Mechatronics, no matter what problems may arise as long as a service call can be resolved.
In addition, Haier products are not introduced a separate kitchen for example which is the most revolutionary, or a representative. In China, Haier Kitchen products as a whole, regardless of the quality or health Environmental protection Are among the best on. Haier full green health design refers to "research and development design Plate Process Installation Electrical Service "one, therefore, Haier products have a healthy kitchen environment, human convenient, powerful and stylish and so on. In particular, Haier, 2007 F0 environmental breakthrough in the birth family kitchen, making Haier Kitchen Kitchen Living green is more emphasis on health.
Reporter: This year will be the cabinets, kitchen appliance company focused on innovation and green technology innovation to enhance the year, that Haier will be in how these two new initiatives?
Cai Jianwei: Haier Kitchen products focus on environmental protection embodied in the board's environmental performance. Haier products have been far ahead of other companies in the industry, so innovation is definitely the most focused part of Haier. Personally, I think, a good product must focus on innovation, but not just in technological innovation, more important to reflect in the service innovation.
